Channel Commercial Marketing Manager

What We Need:

PDC:

PDC Healthcare enables connected care from admission to discharge with end-to-end identification solutions, including printers, barcode scanners, wristbands, labels and software that work seamlessly with health system EHRs. PDC solutions accurately identify patients, clinicians, medications, specimens, and more throughout the continuum of care to enhance efficiency, reduce errors, control costs, and satisfy regulatory requirements.

PDC also provides identification solutions to hospitality, entertainment and event markets to identify people, control access, and streamline operations and efficiency. PDC is powered by Brady—a global provider of interconnected identification solutions at scale.

Ready to make an impact? We’re seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our reseller partners in security and access control markets. In this role, you’ll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you’ll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.

What You'll Be Doing:

• Own the Channel Marketing Strategy: Develop and execute the overarching go-to-market strategy for distributor and reseller channels for our Brady People ID and Promovision brands, in collaboration with channel management. Align initiatives with business goals to drive awareness, engagement, sales enablement, and profitable growth.

• Partner Engagement & Growth: Collaborate with channel managers and key partners to develop campaigns, programs, and communications that strengthen partner relationships, drive revenue growth and improve partner satisfaction and performance.

• Sales Enablement: Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products and solutions. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation.

• Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget, requests, and approvals, working with channel management.

• Cross-Functional Collaboration: Work closely with Channel Sales, Commercial Marketing, Global Creative, Product Management and other teams to ensure go-to-market execution alignment.

• Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.

• Perform other related duties and projects as assigned to support overall channel marketing goals.

#LI-EA1

What You Will Need To Be Successful:

• Bachelor’s degree in Marketing, Business, or related field.

• Minimum of 5 years of marketing experience, with a focus on marketing communications and campaign development.

• Experience in B2B marketing or channel marketing is a strong plus.

• Proven ability to design and execute strategic marketing plans that deliver measurable results.

• Strong collaboration skills and ability to influence across multiple teams and stakeholders.

• Excellent communication, project management, and analytical abilities.

About Us: Who we are: Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars: Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems. Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services. From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits:

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

• Generous 401(k) with company match

• Paid time off and holidays

• Opportunity to participate in incentive programs for all full-time employees

• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

• Education reimbursement opportunities

• Scholarship program for children of Brady employees

• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

• Dress-for-your-day dress code

• Charitable contributions matched through Brady's Matching Gift program