Digital Experience Manager (DxM)

Job Description

Approved: Yes Company: GSK Website: Home | GSK Position: Digital Experience Manager (DxM) Schedule:

• 2 days onsite if candidate based in Philadelphia

• OR fully remote but needs to work EST hours Location: GSK, 2929 Walnut Street, 1700, Philadelphia, PA 19104, United States Working hours: 40 hours per week, no overtime permitted Openings: 1 Hourly Pay Rate: $50 Hourly Charge Rate: $90.72 C/P: Contract - SOW Length: 12 month rolling contract (long term project of minimum 2-3 years) Target Start Date: ASAP (but would take long notices) Interview Times: Weekly meeting with hiring team on Wednesday at 3pm GMT (10 EST) to set up subs Interview Process: 1 round

• Virtual Meet & Greet with Jon Weiss (hiring manager) and Jesse (Senior Digital Experience Manager)

Why open?: Within this group in GSK, they are going through a transformation project by shifting away from leveraging marketing agencies to help manage and execute their omnichannel campaigns and activation teams. Instead, they are building out an inhouse team. So, as the Digital Experience Manager you will be assigned to a brand team focusing on one of GSK's drugs with the task of executing the omnichannel channel campaign and wider goal of growing that brand domestically in the US.

Insight Global is looking for a committed Digital Experience Manager to join one of our premium clients in the pharmaceutical space. This person will sit within the activation team and help execute, document, and oversee a brand's omnichannel campaign. You will be facilitating he communication between brand teams, technical/content delivery teams and agency teams. The role and daily responsibilities breaks into some core competencies. Firstly, project management work where you are typically managing 10-30 initiatives which need to be delivered and handled with quality. You will be receiving these strategies and initiatives from the brand marketing team, so you do not own the strategy but are responsible for the execution. Secondly, communications and relationship building - your partnerships with the marketers and activation team needs to be strong. This is vital to earn and build trust, as there is ampul opportunity for feedback to create efficiencies of processes but there needs to be a strong partnership there. Also, translating verbiage from speaking to marketers to developers on the tech team to insight and analytics teams and senior stakeholders. Finally, this role is a heavy hands on work such as creating documentation for playbooks for third and first party vendors and making Business Review Document. The ideal candidate will be experienced in channel marketing, technical marketing operations and/or campaign operations, with a proven track record of driving successful omnichannel marketing campaigns within the pharmaceutical industry.

Skills and Requirements

Must Haves:

• 6-12 years' experience within Digital Marketing or Campaign Operations

• With 3+ years of that experience working in the Pharmaceutical industry

• Proven experience documenting business and technical requirements, making Business Review Documents and creating playbooks for third party vendors

• Strong experience managing and executing omnichannel marketing campaigns partnering with marketing teams, development/tech teams and analytics teams

• Majority of experience focused on email omnichannel plans rather than SMS or websites

• Experience translating brand marketing strategies into functional omnichannel plans

• Strong project management skills with the ability to manage multiple projects simultaneously and marketing automation tools including Salesforce Marketing Cloud, Salesforce Data Cloud, Adobe Analytics, Tealium, and JIRA

• Strong stakeholder management skills, working with Third Parties and agencies

• Strong written and verbal communication is essential Pluses:

• Hands on experience launching pharmaceutical brands/campaigns •Prior experience working for a marketing agency for a life sciences or pharmaceutical company

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].