Creative Producer

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products. As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About this role: fal is looking for talented creative producer to create high-quality product and launch content across our marketing. We ship quickly. A new fal product might be launching in three days, or a model partner might tell us they're going live next week. We need someone who can jump in, understand what we're launching, and quickly turn it into great video content. This is a hands-on role. You'll concept, edit, and produce the work yourself, working closely with our marketing, product, and engineering teams.

What you'll do

• Create launch and product videos for new fal products, features, and model releases.

• Take projects from brief to final output: concepting, storyboarding, screen recording, editing, motion graphics, sound, and finishing.

• Create polished 30–60 second hero videos for major launches.

• Cut launch content into short-form versions for Instagram, TikTok, X, LinkedIn, and other channels.

• Create follow-up product demos, feature clips, model showcases, and other video content to support launches after day one.

• Capture and animate product UI and turn raw product footage into clean, compelling demos.

• Use generative image, video, and audio models to create assets and incorporate AI-generated content into your work.

• Work directly with the product team to understand what's launching and identify the best way to show it.

• Move quickly when launches come together on short timelines, while maintaining a high bar for quality.

Requirements/Nice to have:

• Your portfolio should include examples of product or technology storytelling, motion design, UI animation, and short-form content. For selected projects, be prepared to explain your individual contribution, timeline, and creative process.

• You're an excellent video editor with a strong portfolio of product, technology, launch, or social content.

• You have strong motion design skills, particularly around UI, typography, and product animation.

• You can independently take a project from a rough brief to a polished final video.

• You have strong visual taste and a good sense of pacing, sound, typography, and storytelling.

• You're fast and resourceful. You're comfortable turning around great work in a few days when needed.

• You don't need everything perfectly scoped before getting started. You can work with ambiguity and figure things out as you go.

• You're comfortable working directly with engineers and product teams.

• You understand how to adapt content for different social platforms and formats.

• You're excited about generative AI and comfortable experimenting with AI-generated image, video, and audio.

• You're hands-on. If you need an asset, you make it. If you need a screen recording, you capture it. If something isn't working, you figure out another way.

What we offer at fal

• Interesting and challenging work

• A lot of learning and growth opportunities

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION: fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.