Marketing Campaign Specialist

Overview

About the Role Are you a B2B marketer who thrives in a fast-paced environment? Do you enjoy bringing campaigns to life, collaborating across teams, and learning how marketing drives business growth? Are you organized, detail-oriented, and eager to grow your skills in B2B demand generation?

Aptean's North America Marketing Team is hiring a Marketing Campaign Specialist, based onsite in Alpharetta, to support demand generation programs and campaigns for our Equipment Segment. In this role, you'll help execute integrated marketing campaigns that generate awareness, engagement, and pipeline across key target markets.

Working closely with product marketing, sales teams, and other marketing functions, you'll assist with campaign planning, execution, reporting, and optimization across a variety of channels, including email, webinars, events, social media, paid media, and content syndication. This is an excellent opportunity for a marketer looking to gain hands-on experience in B2B marketing and develop expertise in campaign management, and demand generation. The person in this position will demonstrate strong organizational and project coordination skills, a willingness to learn, and the ability to manage multiple priorities in a collaborative environment.

You Will:

• Support the execution of integrated marketing campaigns for the Equipment Segment across multiple channels.
• Assist with campaign planning, scheduling, and coordination to ensure projects are delivered on time.
• Help develop campaign assets including emails, landing pages, webinar materials, social posts, and promotional content.
• Work closely with product marketing to understand solutions, target audiences, and value propositions.
• Support tradeshow, webinar, and virtual event promotion and follow-up activities.
• Monitor campaign performance and assist with reporting on key engagement and pipeline metrics.
• Help maintain campaign calendars, project plans, and documentation.
• Collaborate with sales and business development teams to support lead generation initiatives.
• Stay informed on marketing trends, best practices, and emerging technologies.

About You Typically requires 4-7 years of experience in marketing, demand generation, digital marketing, or a related field, along with a Bachelor's degree in Marketing, Business, Communications, or a related discipline.

Knowledge, Skills and Abilities

• Strong understanding of B2B SaaS, with experience marketing to equipment dealerships a plus.
• Proven track record of planning, executing and optimizing integrated B2B marketing campaigns that generate measurable pipeline and business impact.
• Creative thinker with sharp instincts for positioning the right message to the right audience at the right funnel stage.
• Understanding of marketing operations, automation and measuring ROI.
• Demonstrated ability to collaborate with peers and senior management across multiple organizations, geographies and cultures.
• Understanding of account based marketing and multi-channel campaign orchestration.
• Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders.
• Experience using Marketing Automation platforms, particularly Marketo.
• Proficiency with Microsoft Office, including Excel and PowerPoint; Adobe Creative Cloud familiarity an advantage.
• Strong analytical, problem solving and decision making skills.
• Strong time management, organizational, and prioritization skills, with the ability to run multiple campaigns and competing deadlines concurrently.
• Demonstrated commitment to ongoing professional development, industry learning, and skills training.

About Aptean At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.