Social Media Community / Influencer Specialist
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At a glance
Requirements
Credentials this posting asks for.
Job overview
The Social Media Community / Influencer Specialist at Michaels will execute social media strategies, manage influencer marketing campaigns, and grow the brand’s online presence. The role collaborates with category, media, vendor, digital, and store teams, requiring strong communication, organization, and data‑driven decision‑making.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
Support Center - Irving
The Social Media Community / Influencer Specialist will execute social media strategies and be responsible for the ongoing management and growth of Michaels’ social media presence and influencer marketing program. The individual is an accomplished communications professional who is deadline-oriented with a strong understanding of social media platforms, best practices, and proven related experience. This Team Member will work closely with Category Management, Media, Vendors, Digital/Social, and Store Operations teams to ensure timely program success.
Major Activities
- Manage Influencer Marketing Content Campaigns, including relationship building, outreach, and partner management
- Assist with building the strategy, scaling, and executing Brand Ambassador programs across key categories
- Prepare and disseminate campaign briefs for social media content and campaigns
- Track, measure, and report on Social Influencer Campaigns as well as Brand Ambassador KPIs and benchmarks, including interpreting data and providing recommendations
- Stay up-to-date on social media trends and creative content formats, and identify rising topics of interest in the craft and art space.
- Oversee Social Moderation for TikTok, including responding to DM, viral comments and overseeing Social Moderation agency
Other duties as assigned
Minimum Knowledge/Skills/Abilities
Minimum Education
- Bachelor’s degree
- Journalism, Communication, Marketing, or related field
Minimum Special Certifications or technical skills
- Expert in social platform mechanics and best practices
- Working knowledge of Microsoft Office applications
Minimum Type of experience the job requires
- 2-3 years of marketing experience or a related field
Other
- Ability to organize and execute multiple projects
- Willingness to work under pressure and meet deadlines
- Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
- Need to be highly organized, detail-driven, and data-driven
Preferred Type of experience the job requires
- Retail marketing background
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.
Michaels offers a range of benefits to support team members and their families. Depending on position and eligibility, team members may have access to a 401(k) with employer match, an Employee Assistance Program, medical, dental, and vision coverage, telemedicine services, flexible spending accounts, commuter benefits, tuition assistance, adoption assistance, and various voluntary insurance options. All team members enjoy everyday perks such as employee discounts and access to partner discount programs. For a summary of benefits, visit the Michaels Benefits at a Glance page. For additional information regarding benefits, visit MIKBenefits.com
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
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