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Executive/Senior Executive - Marketing Media

Purplle

Mumbai, Maharashtra, IndiaJobNo compensation foundPosted 6 days agoVerified open 5 days ago

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At a glance

Compensation
No compensation found
Location
Mumbai, Maharashtra, India
Work Authorization
Not specified

Job overview

The Executive leads multi-portal campaign execution across e-commerce ad platforms, conducting keyword and audience targeting, monitoring budgets and performance metrics, troubleshooting issues, coordinating with platform partners, and delivering consolidated reports and dashboards to optimize ROI for the brand.

Skills & qualifications

RequiredNice to have

Skills

E-CommerceMarketingCampaign ManagementAmazon AdsFlipkart Ads ManagerNykaa AdsBlinkitZeptoInstamartKeyword ResearchProduct TargetingAudience TargetingBudget ManagementPerformance MonitoringCTR OptimizationCPC OptimizationACOS/ROAS AnalysisConversion Rate OptimizationDashboard BuildingReporting

Full job description

Key ResponsibilitiesMulti-Portal Campaign Execution- Set up, launch, and manage performance campaigns on e-commerce ad portals the brand advertises on, including:- Purplle Portal — Smart Shopping and other performance campaign formats- Amazon Ads (Sponsored Products/Brands/Display)- Flipkart Ads Manager- Nykaa Ads- Quick-commerce ad platforms (Blinkit, Zepto, Instamart) as applicable- Any other marketplace or retail media portal added to the brand's mix- Conduct keyword, product, and audience targeting research on each portal to maximise relevance and ROI.- Monitor daily budget pacing, bids, and campaign health across all portals to ensure spend efficiency and avoid underspend/overspend.- Optimise campaigns portal-by-portal based on performance data — CTR, CPC, ACOS/ROAS, conversion rate, and share of search/visibility — adapting tactics to each platform's specific levers and nuances.- Troubleshoot campaign disapproval, tracking issues, tagging errors, or underperformance flagged within any portal.- Stay current on each portal's product updates, new ad formats, and policy changes, and proactively test/adopt relevant new features.Platform & Account Coordination- Coordinate with each platform's account/partner support team (Purplle, Amazon, Flipkart, etc.) on catalogue visibility, listing quality, campaign eligibility, and issue resolution.- Maintain campaign trackers/logs per portal to keep budgets, targets, and live campaigns organised and auditable.- Align with the brand/category and creative teams on campaign priorities tied to new launches, sale events (e.g., Purplle/ Amazon/Flipkart sale days, festive periods).Budget & Spend Management- Track and manage daily/weekly/monthly budgets across all portals, reallocating spend based on real-time performance trends.- Flag and act on overspend, underspend, or missed pacing targets promptly.- Ensure campaigns stay within approved budgets and targets set by the media manager/client.Reporting & Analysis- Prepare regular (daily/weekly/monthly) consolidated performance reports across all portals for internal stakeholders or clients.- Build and maintain dashboards summarising spend, ROAS/ACOS, and other KPIs by portal.- Analyse cross-portal data to identify trends, best-performing platforms/formats, and optimisation opportunities.- Benchmark performance across portals and against category/competitor trends where data is available.

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Executive/Senior Executive - Marketing Media at Purplle | Olive Jobs