Director of Growth Marketing
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At a glance
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Job overview
Frame Security seeks a Director of Growth Marketing to build and own the company’s growth engine. The role involves creating demand from scratch, managing paid acquisition, SEO, website optimization, and content distribution, while partnering with founders on messaging and go‑to‑market strategy. The candidate must be a data‑driven builder who thrives in a fast‑moving startup environment.
Skills & qualifications
Skills
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Full job description
Director of Growth Marketing
- Marketing
- New York
- Management
- Full-time
Description About Frame Security: The world’s most sophisticated cyber threats are now AI-powered. It’s time for security awareness to evolve. Legacy security training is broken. For years, organizations have relied on static libraries of generic, "one-size-fits-all" content that fails to prepare employees for modern attacks like deepfake executive impersonations, AI-driven social engineering, or "vibe-coded" application threats. At Frame Security, we aren't just building another training library; we are setting the new standard for security awareness.
Our AI-native platform learns an organization’s unique DNA, its policies, tools, roles, and risks, to generate personalized training and hyper-realistic simulations in minutes. From developers practicing secure coding in Java to finance teams defending against AI-generated voice phishing (vishing), we deliver training that actually reflects an employee’s real work.
Join us as we build the engine that protects the human layer of every organization in the AI era.
Job Summary: We're looking for a Director of Growth Marketing to build and own Frame's growth engine.
This isn't a role for someone who wants to manage agencies or maintain existing programs. We need a builder who knows how to create demand from scratch, move fast, and turn ideas into pipeline.
You'll own our digital marketing strategy end-to-end—from paid acquisition and website optimization to social, content distribution, SEO, and conversion. You'll partner directly with our founders to sharpen our messaging, grow our brand, and help define how the next generation of cybersecurity companies go to market.
If you're equal parts strategist, operator, and creative thinker, you'll thrive here.
Key Responsibilities:
- Own Frame's end-to-end growth marketing strategy with accountability for pipeline and revenue.
- Build and optimize digital programs across paid media, SEO, website, email, social, and emerging channels.
- Own our website and conversion strategy, continuously improving visitor-to-pipeline performance.
- Partner with founders on messaging, positioning, launches, and go-to-market strategy.
- Run rapid experiments, analyze results, and double down on what works.
- Build dashboards, measure performance, and use data to drive every decision.
- Help establish Frame as the category leader through compelling digital campaigns and thought leadership.
Success Metrics:
- Marketing-sourced pipeline
- Website traffic and conversion rate
- Paid campaign performance and ROI
- Organic growth and engagement
- Lead-to-opportunity conversion
- Marketing contribution to revenue
Requirements Required Skills & Experience:
- 8+ years of growth or digital marketing experience in high-growth B2B SaaS or cybersecurity.
- Proven success building and scaling demand generation and digital marketing programs.
- Strong educational background with a bachelor's degree in Marketing, Business, Communications, or a related field.
- Deep expertise across paid media, SEO, CRO, analytics, website optimization, and marketing automation.
- Exceptional copywriting and storytelling skills with a sharp eye for what captures attention and converts.
- Highly analytical, data-driven, and comfortable making decisions from performance metrics.
- Builder mentality—you thrive in startups, move quickly, and enjoy owning projects from idea to execution.
Benefits:
- Medical, dental and vision insurance.
- Monthly connectivity reimbursement.
- Unlimited paid time off .
- 401(K) Retirement Savings Plan.
- Free daily on site lunch.
Why Frame:
- High Impact: Build and own processes from start to finish that directly impact our product and customers, affecting millions of people.
- Early-Stage Advantage: Join at the ground floor of a category-defining company. The decisions you make today will shape how the world thinks about Human Security tomorrow.
- Built to Win: Frame is backed by world-class investors, operating in a market undergoing a fundamental shift, and has the right team and product.
- Competitive Salary and Meaningful Equity: Our success is your success. Everyone has a meaningful stake in the company.
You've read the whole posting — now see how you match it.