Director, Demand Generation & Measurement

Director, Demand Generation & Measurement

New York, NY, United States(Hybrid)

Job Description

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The Brand & Demand Strategy team is part of the Strategic Brand & Transformation team within GCS Marketing, and responsible for leading brand and creative strategies and maximizing upper and mid-funnel channels to drive incremental interest and consideration for our products and solutions.

The Director, Demand Generation & Measurement is responsible for building and scaling an integrated demand generation engine that attracts, engages, and advances audience across channels. This is an important and evolving area of focus, bringing together paid, owned, and earned channels to build a more strategic approach to generating demand and driving measurable business impact.

Specifically, this person will lead strategies to engage users with Amex products and services through targeted media; strengthen Amex visibility and relevance across traditional search and emerging AI-powered discovery; deepen engagement through our native digital content experience, Business Intel; and establish the measurement frameworks and KPIs needed to understand performance.

The Director will have the opportunity to lead work across multiple disciplines, shape emerging capabilities, and define how GCS approaches demand generation for Small Business and Corporate, in collaboration with upper- and lower-funnel teams.

Responsibilities

• Lead our content distribution strategy and build approaches that support both upper- and lower-funnel objectives through a connected, complimentary journey.

• Drive audience growth and engagement through effective paid media campaigns while identifying new and breakthrough approaches to build, optimize, and activate high-value audiences.

• Own and evolve our search and AI discovery strategy, increasing the visibility and relevance of our brand, content, and solutions by strategically developing content optimized for traditional search and LLM/AIO experiences.

• Lead and continuously evolve Business Intel as GCS’s native digital content destination, creating a compelling, user-friendly experience that attracts priority audiences and deepens engagement.

• Ensure measurement rigor and clear KPIs across all programs, defining success and delivering thoughtful performance analysis that informs future strategy.

• Manage and lead a high-performing team of colleagues across distinct areas of expertise, while developing a clear, connected strategy and narrative across workstreams.

Qualifications

• Significant experience in digital, demand generation, and/or performance marketing, with a strong background in paid media, search, and/or digital experiences.

• Ability to build strong relationships and influence across partners, bringing stakeholders together around a shared strategy and driving complex initiatives forward.

• Critical thinker with the ability to translate data, audience insights, and performance signals into stronger marketing strategies and decisions. Strong storytelling skills with the ability to articulate the incremental value and business impact of programs.

• Passion for innovation and continuous improvement, with curiosity about emerging shifts in media, search, AI-powered discovery, digital experiences, etc —and the ability to translate internal and external insights into actionable strategies.

• Exceptional people leader who can motivate a high-performing team in an agile, evolving environment, connect diverse areas of expertise around a common vision, and actively invest in colleagues’ development and career growth.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Job Info

• Job Identification 26014462

• Job Category Marketing

• Posting Date 09/29/2026, 01:56 PM

• Apply Before 10/13/2026, 05:00 AM

• Job Schedule Full time

• Job Shift Day

• Locations AMEX World Financial Center, New York, NY, 10285, US(Hybrid)

• Salary Range $123000 - $215250 annually + bonus + equity (if applicable) + benefits

• Career Area Marketing

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