Web Strategy Operations Specialist

Job Description

We are seeking a Web Strategy Operations Specialist to support website operations, digital campaign execution, reporting, and process optimization across multiple business initiatives. This role will focus on improving operational efficiency, leveraging automation and AI-driven workflows, managing digital assets, coordinating landing page releases, and providing performance insights that help drive customer engagement and subscription growth.

The ideal candidate is highly analytical, organized, and comfortable working across multiple stakeholder groups. This position combines website operations, data management, project coordination, dashboard reporting, and process improvement to help ensure digital initiatives are executed efficiently and effectively.

Key Responsibilities

Website Operations & Content Management

Coordinate and manage the deployment of landing pages and digital web experiences. Support ongoing website updates, content launches, promotional campaigns, and seasonal initiatives. Monitor website assets, content status, and release schedules to ensure timely execution. Partner with stakeholders to align priorities, timelines, and deliverables across multiple initiatives.

Operations & Process Optimization

Identify opportunities to improve efficiency through automation, AI-enabled workflows, and process enhancements. Build and maintain operational workflows that improve scalability and reduce manual effort. Support project tracking, resource planning, and workflow management within project management platforms. Establish and maintain documentation, processes, and operational best practices.

Data Management & Reporting

Manage, organize, and analyze website and campaign performance data. Utilize spreadsheets, pivot tables, and reporting tools to identify trends and actionable insights. Develop and maintain dashboards that track key performance indicators and business outcomes. Provide regular reporting on performance, opportunities, and areas for optimization.

Analytics & Business Insights

Analyze digital performance metrics to determine what initiatives are driving customer engagement and conversion outcomes. Partner with business stakeholders to evaluate campaign effectiveness and identify areas for improvement. Monitor performance of major marketing and promotional initiatives and communicate insights to leadership. Support data-driven decision-making through clear reporting and recommendations.

Cross-Functional Collaboration

Work closely with marketing, product, operations, analytics, and business teams to support strategic initiatives. Coordinate across multiple stakeholder groups to ensure alignment on goals, timelines, and execution plans. Facilitate communication between teams and help drive resolution of operational challenges. Support ongoing business initiatives through project coordination, reporting, and operational support.

Skills and Requirements

2-4 years of experience in web operations, digital marketing operations, business operations, project coordination, analytics, or a related field. Experience working in enterprise, agency, digital, or consumer-facing environments. Strong proficiency in Excel, Google Sheets, pivot tables, reporting, and data analysis. Experience with project management platforms such as Monday.com, Asana, or similar tools. Strong organizational skills and ability to manage multiple concurrent projects and deadlines. Excellent communication and stakeholder management skills. Analytical mindset with the ability to transform data into meaningful business insights. Experience working with multiple business units and cross-functional teams. Experience using Adobe platforms, Tableau, or similar reporting and analytics tools. Familiarity with website operations, digital campaigns, content management, or landing page publishing. Experience supporting automation initiatives and operational process improvements. Understanding of digital customer acquisition, subscription businesses, or performance marketing metrics. Familiarity with asset management systems and dashboard reporting environments.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].