Lead Ads Solution Strategy & Analytics

About Astro ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by trusted international investors, it is our mission to make people’s lives simpler and easier by saving them time, energy, and money. Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced. Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!

About the role: Astro Ads sells assets today; it does not yet sell products. Self-serve is launched and the rate card exists, but there is no single owner for package design, pricing logic, measurement standards and attribution. This role turns a set of placements into a monetization product line.

Job Description: As our Astronaut, your missions are:

• Ad product portfolio: Search, Category, Homepage Banner, Catalog Tile, Infinite Scroll, Super Brand Day. You design objective-specific packages, awareness versus conversion. Adjustable initiative by initiative.
• Pricing and yield: rate card, floors, CPM and CPC logic, discount guardrails. Every non standard commercial construct goes through you before it reaches a brand.
• Measurement and data integrity: no package ships without its own measurement definition. Attribution methodology, ROAS standards, brand-facing insight layer.
• Ads Product GTM: launch strategy, client activation, repeat rate.
• Ads Analytics and Insights leadership, with one direct report. Building the ads performance dashboard for both internal and external reporting
• Cross Function: Primary Ads counterpart to Product, Tech , Data team and collaboration with Market Research, Commercial and Customer Growth & Marketing Team.

Requirements:

• 4 to 6 years in retail media, ad tech, ad ops or digital monetization, including 2 or more years owning a commercial product or pricing structure end to end
• Ownership of an ad product P&L or a rate card, not only run campaigns. End-to-end from benchmarking and proposal to GTM.
• Strong SQL, google analytics or superset is preferred.
• Fluent in ad measurement: incrementality versus last click, impression share, ROAS, attribution windows.
• Experience in managing at least one direct report
• Experience in the strategy side of marketplace retail media, self serve advertiser funnels, or FMCG and agency-side retail media buying is preferred