UTS - Temporary Marketing Manager at UNC Chapel Hill

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Department: 480502 - UHR UTS/UNC Partnership

Location: Chapel Hill, NC

Essential Job Duties:

The primary duties of this position include the following:

• Lead focused marketing and advertising efforts designed to increase earned revenue, attendance, ticket sales, and program registrations for the department.

• Develop and execute targeted promotional campaigns for planetarium shows, summer and school-break camps, special events, facility rentals, premium experiences, memberships, and other revenue-generating programs.

• Manage the department’s paid advertising strategy across appropriate platforms, including Meta, Google, digital display, search, and other targeted media channels.

• Establish campaign objectives, audiences, budgets, timelines, creative needs, and performance measures for priority revenue-generating activities.

• Maintain a rolling marketing and advertising calendar aligned with show schedules, camp registration periods, seasonal programming, events, and other sales opportunities.

• Identify the audiences most likely to purchase or register for specific offerings and develop targeted messages and advertising strategies for each.

• Work with the department staff and graphic design resources to develop advertising creative, promotional graphics, photography, video, landing pages, and other campaign assets.

• Write or edit promotional copy for digital advertisements, email campaigns, web pages, social media, and other customer-facing communications.

• Coordinate promotional timing across paid advertising, email, social media, web, public relations, and internal communication channels.

• Monitor ticket sales, registrations, campaign performance, conversion rates, web traffic, and advertising costs and recommend adjustments to improve results.

• Track marketing expenditures and evaluate the return on advertising investment for major campaigns.

• Identify underperforming programs or sales periods and recommend timely promotional interventions to increase participation and revenue.

• Develop strategies to increase repeat visitation, cross-promotion, and customer conversion between the department’s offerings—for example, moving camp families toward memberships, show attendees toward special events, or visitors toward additional paid experiences.

• Identify opportunities for bundling, seasonal promotion, special offers, audience retargeting, and cross-selling that can increase customer value without unnecessarily discounting the experience.

• Coordinate with Programs, Guest Relations, Advancement, and other staff to ensure marketing priorities reflect available inventory, program capacity, organizational goals, and revenue opportunities.

• Provide concise, regular reporting on what is being promoted, what is working, what is not, and where additional marketing investment is warranted.

• Recommend changes to messaging, pricing promotion, advertising spend, audience targeting, or campaign timing based on performance data.

• Help the department develop a more disciplined revenue-marketing approach, connecting promotional activity directly to measurable business outcomes.

• Perform other marketing and promotional duties as assigned in support of the department’s earned-revenue and audience-development goals.

Other Work/Responsibilities:

• Other duties as needed.

Required Qualifications:

• Demonstrated experience in marketing, advertising, audience development, or revenue-generating communications.

• Strong understanding of paid digital advertising, including Meta, Google, display, search, and other targeted advertising platforms.

• Experience developing campaigns designed to drive ticket sales, registrations, attendance, and earned revenue.

• Ability to translate organizational priorities into focused, measurable marketing campaigns.

• Experience marketing events, attractions, museums, performing arts, camps, educational programs, entertainment venues, or other consumer-facing experiences.

• Strong understanding of audience segmentation and targeting, including families, parents, educators, tourists, students, and adult audiences.

• Experience managing advertising budgets and making informed decisions about media mix, campaign spend, and return on investment.

• Ability to interpret campaign analytics, web traffic, conversion data, ticket sales, and registration trends and adjust strategy accordingly.

• Strong copywriting and messaging skills, particularly for short-form advertising, promotional email, web, and social media.

• Ability to develop clear creative briefs and work effectively with graphic designers, photographers, videographers, and other content creators.

• Strong project-management skills and the ability to prioritize the highest-return activities within a limited weekly schedule.

• Comfortable working independently and making recommendations with limited supervision.

• Strong organizational skills and ability to maintain a forward-looking promotional calendar

• Understanding of brand management and the ability to market individual programs while strengthening the overall department brand

• Experience with CRM , ticketing, registration, or customer-data systems is preferred

• Experience in higher education, museums, science centers, attractions, camps, tourism, entertainment, or nonprofit organizations is desirable

• Familiarity with the Triangle and greater North Carolina consumer and family market is a plus

Preferred Qualifications:

• 3-5 years of experience in marketing and/or advertising.

• Familiarity with Google Analytics, Meta Ads Manager, Google Ads, email marketing platforms, and related marketing technology.

Required license or certification:

n/a

Position Number: 48TT03

AA/EEO Statement:

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or [email protected].

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.