Media Buyer

Description We are looking for a Media Buyer to join a telecom services team in New York, New York on a Contract basis. This role focuses on building effective paid media strategies, managing campaign investments across digital channels, and improving audience reach through data-informed decisions. The ideal candidate brings strong experience in media buying, digital planning, and social advertising, with particular strength in Facebook ad execution and performance analysis.

Responsibilities:

• Develop and manage paid media strategies that align campaign spending with business goals across digital platforms.

• Build thoughtful media plans by selecting channels, audiences, timing, and budget allocations to maximize campaign effectiveness.

• Execute, monitor, and refine digital advertising campaigns with a focus on performance, efficiency, and reach.

• Oversee media buying activities, including placement decisions, budget pacing, and optimization throughout the campaign lifecycle.

• Analyze campaign data and translate performance insights into actionable recommendations for future media investments.

• Partner with internal stakeholders to ensure campaign objectives, target audiences, and creative approaches are clearly aligned.

• Manage Facebook advertising initiatives, including audience targeting, campaign setup, testing, and ongoing optimization.

• Track market trends and platform changes to improve media planning decisions and maintain competitive campaign performance. Requirements • Proven experience in media buying for digital campaigns.

• Strong background in developing and executing media plans.

• Hands-on knowledge of digital media planning principles and channel strategy.

• Practical experience managing digital media campaigns from launch through optimization.

• Demonstrated ability to work with Facebook Ads and related campaign tools.

• Comfort interpreting campaign metrics and using data to guide decisions.

• Strong organizational skills with the ability to manage multiple priorities in a Contract environment. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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