ABX Marketing Lead - Orchestration

Sage is seeking an ABX Marketing Lead to help develop, scale and lead the U.S. account-based growth strategy across Sage Intacct, X3, and CRE. This role will help move Sage beyond traditional demand generation by building a more coordinated, account-aware motion that connects target account strategy, audience prioritization, funnel performance, cross-functional execution, and measurable pipeline impact.

Reporting into a Senior Director, you'll own the account-based experience (ABX) strategy across U.S. products by partnering closely with an ABM lead, Data Strategy, XDR leadership, Product Marketing, Sales, Marketing Operations, Campaigns Hub, and Digital Hub. You'll be responsible for shaping the account-based motion, identifying what support is needed across teams, and influencing the changes required to improve funnel performance and business outcomes.

This role is ideal for a strategic, analytical B2B SaaS marketer who can connect business strategy to execution. The right candidate will know how to monitor funnel performance, identify gaps, diagnose root causes, build business cases for change, and work cross-functionally to move recommendations into action. You'll need strong business ownership, confidence working across multiple stakeholders, and the ability to influence and align teams.

The focus of this role is to build the ABX engine across U.S. products: defining priority account motions, coordinating cross-functional support, monitoring the health of the funnel, surfacing performance gaps, and driving the changes needed to improve account engagement, opportunity creation, pipeline quality, and revenue impact.

Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office.

What we're looking for? Qualifications:

• 5+ years of experience in B2B SaaS account-based marketing, account-based experience with direct experience building and scaling ABX/ABM programs.

• Demonstrated experience developing account-based strategies across multiple products, segments, verticals, or sales motions, including defining how different account tiers and audiences should be prioritized and engaged.

• Experience using account intelligence such as firmographic, intent, engagement, buying-stage, opportunity, and CRM data to identify priority accounts, inform account plays, and determine when and how Marketing and Sales should engage.

• Strong understanding of account and buying-group engagement across the B2B SaaS buying journey, including account progression, opportunity creation, pipeline quality, sales handoff, and revenue impact.

• Demonstrated ability to orchestrate coordinated account-based motions across Marketing, Sales, XDR/SDR, Product Marketing, Marketing Operations, Digital, Campaigns, Data, and Analytics teams.

• Strong business ownership with the ability to structure complex problems, identify dependencies, define recommended actions, clarify ownership, and drive cross-functional progress through influence.

• Strong analytical skills with the ability to monitor account and funnel performance, identify gaps, diagnose root causes, and translate data into clear recommendations and actions.

• Experience defining success measures and evaluating the effectiveness of account-based programs using account engagement, progression, opportunity, pipeline, and revenue metrics.

• Experience building data-backed business cases for changes to audience strategy, investment, programs, processes, technology, or ways of working.

• Strong communication and stakeholder management skills, with the confidence to lead cross-functional discussions, challenge existing approaches, surface risks, and drive decisions.

• Ability to operate effectively in a complex, fast-moving environment with multiple products, stakeholders, dependencies, and competing priorities.

Who is Sage & Why Join?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Join a global B2B SaaS company with the scale, customer base, and investment to make ABX a meaningful growth lever - not a side initiative.

• Step into a role with genuine opportunity to shape and mature Sage’s U.S. account-based approach as the model continues to evolve.

• Work on high-priority products and growth markets where your impact can be visible across Marketing, Sales, pipeline, and revenue.

Key Responsibilities:

• Own the account-based experience (ABX) strategy across Sage Intacct, X3, and CRE in the U.S., defining priority account motions, account plays, cross-functional orchestration, and success measures tied to pipeline and revenue outcomes.

• Define how priority accounts and buying groups should be identified, segmented, prioritized, and engaged based on account fit, intent, engagement, buying stage, and business opportunity.

• Partner closely with the Paid ABM Lead to ensure media strategy, audience targeting, account prioritization, and campaign activation align to the broader ABX strategy and account journey.

• Partner with Data Strategy and Analytics to establish actionable target-account views, strengthen account-level measurement, monitor progression, and improve visibility into where accounts are advancing or stalling.

• Partner with XDR and Sales leadership to strengthen coordinated account follow-up, sales engagement, handoffs, and feedback loops across Marketing and Sales Development.

• Monitor ABX performance across products using account engagement, buying-group coverage, account progression, opportunity creation, pipeline quality, pipeline influence, and revenue outcomes.

• Identify performance gaps and root causes, and develop data-backed recommendations for changes to targeting, investment, account plays, process, campaign strategy, measurement, or cross-functional execution.

• Establish repeatable frameworks and ways of working that clarify how Marketing, Sales, XDR, Product Marketing, Data, Digital, Campaigns, and Marketing Operations support priority accounts across the buying journey.

• Translate account and funnel performance into clear recommendations, business cases, and executive-ready decision points for Marketing and Sales leadership.

• Surface risks, dependencies, and resource needs early, and drive cross-functional alignment around the actions required to improve ABX performance.

Benefits? We have plenty.

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Performance Marketing

United States

Austin;Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [email protected] .

Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/

ABX Marketing Lead - Orchestration

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Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.