Digital Storyteller

Description

Digital StorytellerMarketing-Public Relations1.0 FTE, 80 Hours a Pay PeriodDays, Hours between 8 am - 5 pm (Flexibility for Evening Events)Weekends: Special Event CoverageHolidays: No HolidaysTelecommute Available: No*Starting Pay Between $51,958.40 - $64,948.00 Per Year Based on Experience

Position Overview:

The Digital Storyteller plays a critical role in telling our mission-driven story and deepening engagement with our mission, vision and values through compelling content. This caregiver is people-orientated, has a passion for storytelling and capturing inspiring photos and videos, and is savvy when it comes to multi-channel marketing. The Digital Storyteller will take our everyday happenings and transform them into a narrative that our community will engage with.

Essential Duties & Responsibilities:

• Creates and curates compelling content, writing, editing, capturing and designing, for internal and external communications across multiple platforms, aligned with brand and strategic goals.

• Plans and executes digital storytelling strategies from concept to completion across marketing channels, including social media, website and email.

• Manages social media channels, including content planning, posting, monitoring and audience engagement.

• Collaborates across teams to develop multi-channel campaigns (digital, social, web, email, print), applying brand standards, SEO and best practices to reach key audiences.

• Ability to contribute to the marketing process from developing creative concepts and writing to shooting and editing.

• Builds strong connections between media and caregivers, coordinating interviews, photography, video and meaningful story development.

• Writes and distributes news releases, pitches feature stories, and creates content across digital, print and video channels.

• Contributes to improving social and other digital platforms by researching, evaluating, recommending and implementing solutions and new functionality that help drive engagement.

• Produces videos for use internally and externally, including concept generation, running cameras/audio/lighting, filming and post-production, and posting.

• Coordinates and shoots photography/video including candid and event photography.

• Assists with email marketing campaigns ensuring all messages meet marketing goals, branding and editorial standards.

• Assists with graphic design related projects including printed materials, web, multimedia, and analytics.

Supervisory Responsibilities:

No direct reports

Skills and Experience:

Required:

• 1 - 3 years of experience with video editing, social media marketing, digital communications, writing and editing, or related work

• Working knowledge of Adobe Creative Suite and Microsoft Office

• Strong writing/editing skills and familiar with AP Style

• Ability to multitask, prioritize, and problem solve

• Experience with email marketing campaigns including producing and writing messages and/or CRM knowledge

• Proficient in social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok, etc.

• Experience with media buying

Preferred:

• Degree in Marketing, Communications, Graphic Design, Journalism, Advertising, New Media, or related field

• Healthcare-related experience

Summary of Benefits at Winona Health:

At Winona Health, we are dedicated to offering a comprehensive and affordable benefits package for our employees and their families. While benefits may vary based on employment classification and job status, the following key benefits are available:

Health Insurance: Options for medical, dental, and vision coverage, as well as mental health support and wellness incentives Income Protection: Short and long-term disability, plus additional benefits like accident, critical illness, hospital indemnity, legal assistance, and identity protection plansRetirement Planning: Access to a 403(b) retirement plan with employer contributions once eligibility requirements are metWork/Life Balance: Flexible scheduling, paid time off, and earned sick time to support personal well-being Education & Development: Paid training, tuition reimbursement, scholarships, and sponsored seminars to foster both personal and professional growth Employee Discounts: Special offers with local businesses, including the YMCA and cell phone providers

For more details or specific information, visit our website or contact Human Resources

Internal Applicant Policy:

It is the policy of Winona Health to work with employees in an equitable fashion regarding promotions, transfers, and position reclassifications. Any employee wishing to apply for another available position at Winona Health must submit an application for consideration through the internal application portal. Employees requesting to change positions should have successfully completed at least six (6) months in their current position. Employees currently in the formal disciplinary process may be required to meet with the Director of Human Resources to determine eligibility to request transfer. The employee’s past performance, experience, training and qualifications will be considered in transfer/hiring decisions. Consideration for transfer or promotion is not a guarantee of transfer or promotion. Employees may be given a chance to interview for a position when they meet the minimum position qualifications.

Disclaimer:

Winona Health is an equal opportunity employer. Winona Health does not refuse to hire, discharge, or discriminate against a person with respect to tenure, compensation, terms, upgrading, conditions, facilities, or privileges of employment because of race, color, creed, religion, sex, age, national origin, marital status, genetic information, status with regard to public assistance, membership in a local discrimination commission, sexual orientation, disability, veteran status, or any other prohibited basis of discrimination under applicable local, state, or federal law. Winona Health does not tolerate retaliation against any employee, patient/resident, physician, or other individuals pursuing concerns regarding Civil Rights issues. Winona Health adheres to ALL pertinent governmental policies and legislation including the Civil Rights Act of 1964, Title VII, as amended, and the Minnesota Human Rights Act.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.