Strategic Marketing Associate

Job Description

A client of Insight Global is seeking a Strategic Marketing Intern to join its New York City Launch Team. This contract position will work directly with the Launch Lead to support market-entry initiatives, content creation, localized messaging, stakeholder research, and marketing campaign execution.

KEY RESPONSBILITIES -- Market Entry & Marketing Initiatives --

• Assist in developing marketing messages tailored to the New York City market.

• Support execution of New York go-to-market initiatives across digital, out-of-home (OOH), and community channels.

• Conduct market research on rider and driver audiences.

• Create user-generated content (UGC) and other marketing materials to support brand awareness and customer acquisition. -- Stakeholder Research & Partnerships --

• Research community organizations, transportation stakeholders, industry groups, and potential marketing partners.

• Assist with identifying co-marketing and partnership opportunities.

• Support public relations and brand awareness initiatives.

Skills and Requirements

• Strong familiarity with New York City communities, culture, and transportation trends.
• Strong written and verbal communication skills.
• Ability to conduct research, organize information, and manage multiple priorities.
• Interest in marketing, communications, business strategy, or related fields.
• Creative mindset with an interest in content creation and campaign execution.
• Previous experience supporting ride-hailing platforms

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].