Digital Marketing Manager

Description We are looking for a Digital Marketing Manager to support a non-profit organization through a Contract engagement based in New York, New York. This role will lead multi-channel marketing efforts designed to expand audience reach, strengthen engagement, and improve campaign performance across digital platforms. The ideal candidate will combine strategic planning with hands-on execution across email, paid media, analytics, and website content management.

Responsibilities:

• Develop and manage integrated digital marketing initiatives that align with organizational goals and audience engagement strategies.

• Plan, launch, and optimize email campaigns to improve open rates, click-through performance, and overall supporter communication effectiveness.

• Oversee paid media activities across Google Ads and social platforms, adjusting targeting, budgets, and creative to maximize return on investment.

• Track campaign results using Google Analytics and related reporting tools to identify trends and recommend performance improvements.

• Manage marketing automation and contact workflows within HubSpot to support lead nurturing and audience segmentation.

• Maintain and update website content in WordPress, ensuring pages remain accurate, user-friendly, and aligned with campaign objectives.

• Partner with internal stakeholders to translate program priorities into compelling digital campaigns and consistent brand messaging.

• Produce regular performance summaries and actionable insights to guide future digital strategy and channel investment. Requirements • Proven experience leading digital marketing campaigns across email, paid search, and paid social channels.

• Strong working knowledge of Google Ads, Google Analytics, HubSpot, and WordPress.

• Demonstrated ability to interpret campaign data and apply insights to improve marketing performance.

• Experience managing multiple projects simultaneously while meeting deadlines in a fast-paced environment.

• Excellent written communication skills with the ability to create clear, audience-focused marketing content.

• Familiarity with digital engagement strategies within mission-driven, community-focused, or non-profit environments is preferred. Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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