Marketo Expert - INTL Europe

Job Description

Insight Global is working with a customer who is undergoing a significant GTM Technology transformation with an AI-first approach, and we're looking for a highly technical Senior Marketo Expert to join our team in Western Europe. This role is critical to optimizing our Marketo system including re-engineering our Marketo-to-Salesforce integration, addressing technical debt within our lead management infrastructure, and building scalable data bridges with our Data Warehouse. You will define the standards for how data flows into our marketing engine to ensure we scale efficiently. You will work closely with East Coast teams, requiring flexibility in your hours. About the Role We are seeking a skilled Marketo Expert to serve as the technical backbone of our marketing automation ecosystem. This role is dedicated to moving beyond standard campaign execution to focus on the "plumbing"—building data integrations, workflows management, and providing operational support to our stakeholders. Understanding that this infrastructure is the foundation that lead scoring, nurture, and attribution depend on to accurately drive pipeline. The ideal candidate lives at the intersection of Marketing Operations and Systems Engineering. Key Responsibilities Requirements Engineering: Gather and translate business needs from Marketing, Sales, and RevOps stakeholders into clear technical specifications for Marketo workflows, integrations, and system changes. Incident Response & Problem Management: Triage and resolve production issues within the Marketo instance and its integrations, performing root-cause analysis to prevent recurring incidents and reduce technical debt. Support System Integration & Dataflow Management: Own the day-to-day health of data flows between Marketo, Salesforce, and the Data Warehouse, ensuring accurate, timely, and reliable data synchronization across systems. Cross-Functional Architecture: Collaborate with Data Engineers and Salesforce Admins to ensure a "Single Source of Truth" across the entire lead-to-revenue lifecycle. Technical Documentation: Maintain clear specifications for integration maps, lead flow logic, and system architecture.

Skills and Requirements

Required Qualifications Marketo Certified Expert (MCE): Proven experience managing enterprise-level Marketo instances. Integrations Specialist: Experience managing the native Marketo-SFDC sync and troubleshooting complex synchronization errors. DWH & API Proficiency: Strong understanding of REST/Bulk APIs and experience working with Data Warehouses (e.g., Snowflake, BigQuery [preferred]) to power marketing automation. Nice-to-Have Workato/Middleware Experience: Familiarity with orchestration tools to manage multi-platform automation. AI-Driven Marketing: Exposure to leveraging AI for predictive scoring or automated content personalization. Salesforce Admin Knowledge: Understanding of SFDC objects, flows, and APEX logic as they relate to marketing data.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].