Category Marketing Promotion Analyst
Jakarta, Jakarta, IndonesiaJobPosted 1w agoStill listed 2 days ago
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Job overview
The Promotion Analyst at ASTRO will execute and optimize promotional campaigns to drive category growth, customer retention, and sales. The role collaborates with cross‑functional teams, manages budgets, analyzes market data, and provides performance insights to continuously improve promotional effectiveness within a fast‑paced quick‑commerce environment.
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Full job description
About Astro ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15 minutes. Founded in 2021 by a group of seasoned e-commerce executives and backed by trusted international investors, it is our mission to make people’s lives simpler and easier by saving them time, energy, and money. Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold, adventurous, and technologically advanced. Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a part of this ground-breaking mission!
About this role The Promotion Analyst at ASTRO is responsible for executing and optimizing promotional campaigns that drive category growth, customer retention, and sales growth. This role involves close collaboration with cross-functional teams to ensure cohesive and effective promotional strategies that align with ASTRO's campaign objectives. The role will be accountable for campaign execution, promotional effectiveness, and providing clear performance insights to drive continuous improvement.
Responsibilities As our Astronaut, your missions are:
- Promotional Plan Development & Execution
- Design and implement promotional strategies that align with campaign objectives and market trends for Fresh category
- Analyze market data and consumer insights to inform promotional tactics and enhance campaign effectiveness
- Campaign Management & Optimization
- Plan and execute integrated campaigns based on growth targets
- Monitor and optimize campaign performance using promotional engine tools to drive business results
- Track and report on key campaign metrics (sales lift, ROI, repeat purchase rate) to measure campaign effectiveness and identify areas for improvement
- Provide regular performance reports and dashboards to stakeholders (Category Manager, Growth, Commercial & Ad Solutions, CRM teams) with actionable insights for continuous improvement
- Cross-Functional Collaboration
- Collaborate closely with Category Marketing, GTM campaign, commercial, and product teams to ensure seamless integration of promotional strategies
- Provide data-driven insights to enrich campaign execution and ensure alignment with overall business goals
- Budget & Resource Management
- Manage campaign budget to ensure cost-effective promotional strategies
- Allocate resources effectively to maximize performance on promotional campaigns
Must-Have Requirements In order to complete your mission, you need to have:
- Bachelor's degree in Marketing, Business, or a related field
- At least 2 years of experience in planning and implementing price promotions with a proven track record of delivering growth
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Proficiency in Excel and Google Sheets, including ability to build formulas, pivot tables, and basic data visualization
- Excellent communication skills, both verbal and written
- Familiarity with promotional engine tools and platforms, or ability to quickly learn marketing technology tools
- Ability to work in a fast-paced, dynamic environment
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