Director of Marketing

Description

We are looking for a strategic marketing leader to shape and elevate our brand presence. This role will guide integrated marketing, communications, and public relations efforts while partnering with senior leadership to align initiatives with business goals. The ideal candidate brings both executive-level vision and a practical approach to building campaigns, leading creative execution, and delivering measurable market impact.

RESPONSIBILITIES:

• Lead and develop a multidisciplinary marketing team, setting clear priorities, encouraging collaboration, and supporting continued growth.

• Create and execute comprehensive marketing plans that strengthen brand visibility and support revenue goals across products and services.

• Direct messaging, creative development, and campaign execution across print, digital, web, social media, and public relations channels.

• Partner with executive leadership to help define strategic direction, establish budgets, and align marketing investments with organizational objectives.

• Oversee market research, competitive analysis, and performance reporting to identify opportunities and improve campaign effectiveness.

• Guide go-to-market strategies for new offerings, including positioning, packaging, and pricing recommendations that support long-term growth.

• Manage departmental budgets, resource allocation, and outside vendors to ensure projects are delivered on time and within approved spending levels.

• Support planning and promotional execution for major sales conferences and regional events throughout the year.

• Supervise website experience and the development of marketing collateral to maintain a consistent, high-quality brand identity.

• Lead media outreach, brand communications, and social engagement initiatives, including partnerships with influencers and brand advocates.

• Proven experience leading marketing strategy and brand development in a senior-level role.

• Strong background in digital marketing, integrated campaigns, and B2B marketing environments.

• Demonstrated ability to use analytics tools, including Google Analytics, to measure performance and guide decision-making.

• Experience managing public relations, social media programs, and brand awareness initiatives.

• Skilled in strategic planning, budget oversight, and balancing multiple priorities in a fast-paced setting.

• Ability to collaborate effectively with executive stakeholders and influence high-level business decisions.

• Experience planning and supporting conferences, events, or sales meetings as part of broader marketing efforts.

• Strong leadership, communication, and team-building skills with a track record of developing high-performing teams.

Requirements

QUALIFICATIONS & SKILLS:

Must possess 10+ years of marketing experience with a concentration in a manufacturing and/or construction environment preferred. Previous managerial experience is required. Possession of a bachelor’s degree in marketing, communications, business or a related field is required with a Masters’ degree preferred. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Must have a strong creative and artistic vision. Skills required in Adobe Creative Cloud include Premiere Pro, After Effects, Photoshop, and Audition. Knowledge in InDesign, Illustrator, Acrobat along with proficiency in Microsoft Office a plus. Adherence to health and safety regulations (e.g. use of protective gear). Driving is a requirement for this position. Must have the ability to think creatively, multi-task, work independently and also cooperatively as a team member. Must be able to work with minimal supervision and ability to create on a short deadline. Must possess excellent verbal and written communication skills. Must have the ability to travel both domestically and internationally, so the ability to travel by plane, operate a motor vehicle and maintain a driver’s license are required. Must have a vehicle in good working condition and ensure it meets all safety, insurance, and legal requirements. Overnight domestic and international travel required.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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