Digital/SEO/SEA & AI Specialist - EU

Dana Incorporated

Gyor, Hung, HungaryJobNo compensation foundPosted 1w agoVerified open 6 days ago

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At a glance

Compensation

No compensation found

Location

Gyor, Hung, Hungary

Work Authorization

Not specified

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

The Digital/SEO/SEA & AI Specialist - EU handles online channel activation, operational excellence, customer facing experience, marketing activation and cross functional alignment globally, ensuring Dana's products are visible across traditional search engines and emerging AI platforms to drive scalable digital growth.

Skills & qualifications

RequiredNice to have

Skills

SEOSEAGoogle AnalyticsSAPMicrosoft ProductsAI ToolsMarketing TechnologiesHTMLCSSWeb TechnologieseCommerce OperationsAnalytical SkillsProblem-SolvingCommunicationTeam Collaboration

Qualifications

Bachelor's in Business/Marketing/CS or Equivalent3-5+ Years Project Management ExperienceFluent EnglishGerman or Additional EMEA Language

Full job description

Job Purpose

The Digital/SEO/SEA & AI Specialist - EU is responsible for online channel activation, optimizing operational excellence, customer facing experience, marketing activation and cross functional alignment, on a global scale. This role ensures that Dana’s products and solutions are visible across both traditional search engines and emerging AI platforms - driving scalable digital growth.

Job Duties and Responsibilities

Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings
Conduct keyword research and competitor analysis to identify growth opportunities
Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice.
Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights.
Collaborate with developers and marketers to improve technical SEO, site performance, and user experience.
Implement automation and AI-driven processes to increase efficiency and scalability
Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices
Conduct keyword, trend, and competitor analysis

Education and Qualifications

Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience
3-5+ years’ experience in project management in a manufacturing distribution environment
Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics)
Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products
Hands-on experience with AI tools and marketing technologies
Basic knowledge of HTML, CSS, and web technologies.
Strong analytical, problem-solving, and communication skills.
Fluent in (speaking and writing): o Mandatory: English o Preferable: German or additional language skills within the EMEA region are a plus

Skills and Competencies

Understanding of complicated technical products and aftermarket knowledge
Excellent written and verbal skills
Excellent analytical skills
Demonstrated ability to be proactive and think forward
Able to effectively interface with other disciplines in the organization to achieve result
Demonstrated ability to drive results
Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset

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