Marketing Manager

About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~60Lac customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Marketing Manager (Brand) Planning, executing, and managing brand communication across ads, social media, web optimized packaging, and more. Build brand equity through content, collaborations, community, and insight-led initiatives. Partner closely with internal teams (growth, product, creative) and external agencies. Champion a culture of insight-driven marketing and consistent brand building.

Responsibilities: This role sits at the intersection of storytelling, strategy, and execution responsible for shaping the brand narrative, driving visibility, and delivering business growth through high-impact campaigns. The ideal candidate blends creativity with commercial thinking, understands consumer insights deeply, and can translate business priorities into compelling brand experiences.

Content Marketing

• Build a cohesive content calendar aligned with brand and business goals.
• Create compelling, SEO-friendly, consumer-first content across website, social, email, paid, and partner channels.
• Maintain consistency of brand voice, tone, and storytelling across all consumer touchpoints.
• Collaborate with design, performance, and product teams to bring campaigns to life.
• Experiment with new formats (video, reels, influencer content, UGC, podcasts, etc.) to drive engagement.

Brand & Growth Marketing

• Develop and execute marketing strategies that strengthen brand positioning and drive commercial outcomes.
• Partner with business teams to define product narratives and go-to-market plans.
• Map consumer journeys and identify high-impact touchpoints across digital, retail, and experiential channels.
• Lead visibility for key launches, hero products, and seasonal campaigns.
• Track and analyze performance metrics (traffic, conversion, repeat rate, etc.) and optimize initiatives based on insights.

Qualifications & Skills

• Bachelors of Engineering / Medicine / Science / Maths / Economics / Stats / Psychology
• 3-4 yrs of business growth / marketing experience.
• Atleast 2 yrs of marketing experience in paid marketing, organic brand marketing or category marketing
• Experience in FMCG, consumer brand, consumer tech, health, wellness industries preferred. Must have had experience with digital first consumer business.
• Excellent creative ideation & writing skills. Ability to craft narratives that resonate.
• Hands-on experience with SEO, social media platforms, and content performance analytics.
• Strong analytical skills - Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness.
• Easily consumes consumer insights, market research data from category team & converts learning into meaningful exciting content & campaigns.
• Strong solutioning ability with a creative bent of mind towards business problems.
• Independent dealing with multiple internal & external parties to achieve goals.
• Strong bias towards action & hustle.
• Excited about building a long term brand & making organic media a strong arm of the brand

Work Location: Udyog Vihar - Sector 18, Gurgaon www.nathabit.in www.instagram.com/nathabit.in