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Manager - Influencer Marketing

River

Bengaluru Rural, Karnataka, IndiaJobNo compensation foundPosted 1mo agoVerified open 4 days ago
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At a glance

Compensation
No compensation found
Location
Bengaluru Rural, Karnataka, India
Work Authorization
Not specified

Job overview

River is hiring a Manager - Influencer Marketing. The Manager - Influencer Marketing will develop and execute River's brand integration strategy across various digital content formats and creator ecosystems. This role involves identifying suitable content, building a consistent messaging framework, and managing creator relationships from selection and negotiation to content quality control and performance review. The manager will also track ROI and present monthly performance insights.

Key focus areas include Build River’s brand integration roadmap across creators, films, digital content, culture, and communities, Identify content formats where River can naturally appear (web series, short films, music videos, vlogs, podcasts, live streams, etc.), and Develop a consistent messaging framework so every integration reinforces brand pillars.

Successful candidates bring Influencer Marketing Experience. Preferred (not required): Content Marketing, Branded Content, Entertainment Partnerships, and Digital Content Trends.

Skills & qualifications

RequiredNice to have

Skills

Content MarketingBranded ContentEntertainment PartnershipsDigital Content TrendsRegional Creator EcosystemsCreator EvaluationScript EvaluationStoryline EvaluationNegotiation SkillsManaging Large Volumes of CreatorsWorking With Production TeamsWorking With AgenciesContent QualityStorytellingMessaging Integrity

Qualifications

4-6 Years of Experience in Influencer Marketing

Full job description

Key Responsibilities

  • Content & Integration Strategy
  • Build River’s brand integration roadmap across creators, films, digital content, culture, and communities
  • Identify content formats where River can naturally appear (web series, short films, music videos, vlogs, podcasts, live streams, etc.)
  • Develop a consistent messaging framework so every integration reinforces brand pillars
  • Influencer & Creator Ecosystem
  • Evaluate and onboard creators across lifestyle, regional, micro/macro segments
  • Own creator selection, negotiation, briefing, content quality control, and performance review
  • Build long-term creator squads in key markets to drive hyperlocal content
  • Execution & Measurement
  • Draft clear briefs and ensure creators understand brand guidelines
  • Review content before publishing; ensure no misrepresentation of product or brand
  • Track output, ROI, reach, and sentiment; present monthly performance insights

Ideal Candidate

  • 4 - 6 years of experience in influencer marketing, content strategy, branded content, or entertainment partnerships
  • Strong understanding of digital content trends and regional creator ecosystems
  • Ability to evaluate creators, scripts, and storylines for brand fit
  • Good negotiation skills and experience managing large volumes of creators
  • Comfort working with production teams, agencies, and fast-paced marketing environments
  • Sharp eye for content quality, storytelling, and messaging integrity

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