Copywriter (Social Media & Performance) - inVision
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At a glance
Job overview
The Copywriter (Social Media & Performance) role supports the SMM manager by creating strategic copy for social platforms, paid campaigns, print materials, lead‑gen forms, advertising, and website content, while also contributing to tone of voice and content planning.
Skills & qualifications
Skills
Full job description
Copywriter (Social Media & Performance) - inVision Department: Impact Employment Type: Full Time Location: Kazakhstan
Description The role exists to free the SMM manager to focus on shooting and producing new video formats that drive reach, subscribers, and engagement. It is a middle-level production role: beyond strong copywriting, the holder brings a strategic understanding of social-brand building and a feel for how text and visuals work together.
Key Responsibilities
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Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
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Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
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Paid social scripts: write video scripts for paid social.(example)
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Print materials: copy for leaflets, brochures, and posters.
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Lead-gen copy: text for campaign lead forms. (example)
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Copywriting for Advertising Campaigns (Meta/Google) (example)
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Strategy input: contribute to Tone of Voice and the content plan. (example)
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Web & partners: write copy for the website and partner networks. (example)
Skills, Knowledge and Expertise Russian — fluent (spoken and written); Kazakh — written proficiency required; English — fluent (spoken and written).
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