Manager - Branding

Role: Manager – Branding (Founder’s Office) Function: Founder’s Office / Marketing Location: Bangalore (On-Site) Reports to: Founder / CEO / Chief of Staff

About Vymo Vymo transforms how financial institutions manage their distribution networks and collections operations. Our AI-powered DMS and CMS platform serves 350,000+ users across 70+ global financial enterprises, enabling banks and insurers to optimize performance across their distribution channels, and empowering banks to drive operational excellence in collections.

Why Global Leaders Choose Vymo Vymo partners with financial institutions through a comprehensive solution that combines deep domain expertise with cutting-edge technology. Our platform's human-centric design, coupled with enterprise-grade scalability and AI-powered intelligence, delivers measurable business outcomes while ensuring high user adoption and engagement.

Recognition & Trust

• Backed by $45M+ funding from Peak XV partners (formerly Sequoia), Emergence Capital, and Bertelsmann Investments.

• Trusted by leading global financial institutions including Berkshire Hathaway, AIA, AXA, SBI Life, HDFC Bank, Aditya Birla Capital, Tata AIA, ABSLI and many more!

• Recognized by Celent in their 2024 Distribution Management Solutions report, with an Advanced Functionality ranking.

• Featured in Gartner's Market Guide for Sales Engagement Applications and recognized as a "Strong Performer" in Forrester's Sales Engagement Wave Report.

• Microsoft 'AI for All' award winner for innovation in artificial intelligence

Explore Vymo on https://vymo.com/careers/

About the Role The Manager – Branding will work closely with the Founder’s Office to shape, build, and amplify Vymo’s brand narrative across customers, industry, and talent markets. This role goes beyond traditional brand management. It requires someone who can connect brand storytelling with business outcomes — strengthening Vymo’s positioning in the market, supporting revenue growth, and building a distinctive voice in the Financial Services technology ecosystem.

Key Responsibilities

1. Brand Strategy & Narrative

• Shape and continuously refine Vymo’s brand narrative and positioning in the global financial services technology market.

• Ensure consistent messaging across customer communication, sales assets, thought leadership, and digital channels.

• Translate company strategy into clear brand storytelling.

1. Founder & Leadership Brand

• Work closely with founders to build their industry voice and thought leadership presence.

• Craft narratives for speaking engagements, industry events, media, and social platforms.

• Position leadership as category experts in Sales Productivity and Financial Services AI.

1. Brand-Led Business Impact

• Partner with Sales and Marketing teams to ensure brand initiatives contribute to pipeline generation and deal credibility.

• Build high-impact brand assets that support enterprise sales conversations.

• Ensure brand presence at industry events, reports, and partnerships enhances market trust and influence.

1. Strategic Content & Storytelling

• Lead development of high-quality brand content including thought leadership pieces, reports, founder narratives, and strategic announcements.

• Create compelling storytelling around customer impact, innovation, and industry insights.

• Ensure Vymo maintains a distinct voice across platforms.

1. Industry & Market Presence

• Drive Vymo’s presence in industry forums, awards, reports, and ecosystem conversations.

• Build relationships with analysts, media, and industry bodies where relevant.

• Ensure the brand is positioned as a credible category leader globally.

1. Brand Consistency & Governance

• Maintain strong brand consistency across marketing, product communication, sales collateral, and digital channels.

• Partner with design and marketing teams to ensure brand standards are consistently applied.

Success Metrics Success in this role will be measured by:

• Strength and clarity of Vymo’s brand narrative

• Founder visibility and industry thought leadership presence

• Brand contribution to enterprise sales credibility and pipeline

• Quality and impact of strategic storytelling and content

• Brand recognition in industry forums and reports

Required Skills & Experience Experience

• 6–10 years of experience in Branding, Strategic Communications, or Marketing.

• Experience working in B2B technology, SaaS, or consulting environments is strongly preferred.

• Prior experience working closely with leadership teams or founder-led initiatives will be a significant advantage.

Core Skills

• Exceptional storytelling and narrative-building ability, with the capability to translate business strategy into compelling brand communication.

• Strong business understanding and commercial orientation, with the ability to connect brand initiatives to measurable business outcomes.

• Ability to collaborate with senior leadership and influence key stakeholders across functions.

• Experience in thought leadership, PR, and strategic brand positioning within competitive markets.

• Strategic thinker with strong execution capability, able to convert ideas into impactful brand initiatives.

Behavioral Competencies Strategic Thinking - Ability to translate business strategy into a compelling and differentiated brand narrative. Executive Communication Ability to craft clear, impactful messaging for senior leadership and external stakeholders. Business Orientation Connect brand initiatives to business growth, revenue impact, and market positioning. Stakeholder Influence Collaborate effectively with founders, sales, product, and marketing teams to drive brand alignment. Ownership & Accountability Drive brand initiatives end-to-end with a strong sense of ownership and high accountability Why This Role Matters This role sits close to the Founder’s Office, shaping how Vymo is perceived by customers, industry leaders, and future talent. It is an opportunity to build a category-defining brand in financial services technology, while directly influencing how the company communicates its vision and impact globally