Marketing Associate

CoverForce is building the foundation that the next generation of commercial insurance will run on. Our API connects wholesalers, MGAs, and brokerages to 40+ specialty carriers through a single integration — the infrastructure that everyone from early-stage insurtech startups to billion-dollar brokerages can build on. Backed by Insight Partners with ~$18M raised. Our platform already powers some of the largest distributors in the country, and we're scaling fast - adding carriers, lines of business, and customers every quarter.

The Role We're hiring a Marketing Associate to help build the GTM engine from the ground up.

You'll work directly with the Head of Marketing on everything that drives growth: campaigns, content, events, ads, automation, and experiments we haven't named yet. You'll touch the GTM stack daily, from databases to data enrichment to messaging automation to building your own marketing stack from scratch.

You'll own your own campaigns end-to-end, write your own playbook as you go, and learn what it actually takes to build a modern B2B GTM motion. If you're someone who gets excited about building things from scratch, testing fast, and seeing your work land in the pipeline, this is the seat for you.

What You'll Actually Do

• Run creative campaigns that get noticed. Executive gifting, hand-curated dinners, personalized outreach, surprise-and-delight plays. The kind of work that ends up in someone's office, not their spam folder.

• Own conference execution end-to-end. You'll build target lists from CRM and platform data, run pre-event outreach, coordinate dinners, chase every meeting that matters, and run the post-event follow-up that actually converts.

• Build and optimize automation. Multi-step workflows in n8n across HubSpot, Slack, email, LinkedIn, and other channels that route the right message to the right person at the right moment. You'll inherit a stack that already works and you'll make it work better.

• Use AI everywhere it helps. Drafting copy, enriching contacts, building agents, prototyping internal tools, running research, generating creative concepts. We give you the freedom to use whatever tools work best — we care about outcomes.

• Experiment and test fast. Ad placements, subject lines, landing pages, list segments, gifts — everything's testable. Run the experiment, read the data, double down on what works, move on from what doesn't.

• Optimize with data. We track everything in HubSpot and other databases. You'll live in the data and use what you find to make the next campaign sharper than the last.

What We're Looking For

• 1–3 years in marketing, growth, RevOps, or BDR roles at a startup. B2B SaaS preferred.

• Excited to build things from scratch. You've shipped something — a workflow, a campaign, a tool, a side project — and you can show us.

• Strong writer. Short sentences. Clear thinking. No fluff.

• Comfortable with AI tools and prompt engineering. You've used them in real workflows — research, enrichment, prototyping, building agents.

• Data-curious. Spreadsheets are baseline. SQL is a plus.

• Bias toward action. You move from idea to live test quickly.

Bonus Points

• Insurance, fintech, or vertical SaaS background.

• Built things in n8n, Zapier, Make, Clay, or similar.

• Light coding ability — Python, JavaScript, SQL — or genuine willingness to learn.

• Experience with cold email infrastructure (Instantly, Smartlead) or LinkedIn outreach (HeyReach).

• Event marketing or field marketing experience.

What We Offer

• Base salary of $60K–$90K, plus meaningful equity.

• Full healthcare, dental, and vision benefits for employees and their families.

• Unlimited PTO.

• Monthly in-person meetups (on the company).

• Parental leave for all kinds of parents (including adoption and foster care).

• Hybrid work environment (3 days in office).