Senior Director of Advancement Communications, Marketing and Digital Strategy

Description:

The Senior Director of Advancement Communications, Marketing and Digital Strategy is responsible for articulating and promoting the vision, mission, and goals of the College and University Advancement to both internal and external stakeholders. This senior leadership role oversees the development and execution of comprehensive communications, marketing, and digital engagement strategies that enhance visibility, strengthen donor and alumni relations, and support fundraising priorities. The Senior Director serves as the lead content expert, ensuring consistent and strategic messaging across all platforms while collaborating with Advancement and campus leadership. This position requires a high level of professionalism, creativity, and confidentiality to support and advance the institution’s philanthropic goals and overall success.

Primary Function of Organizational Unit:

The Division of University Advancement is one of seven administrative divisions at North Carolina A&T State University. Our mission is to support the university through the enhancement and management of private resources by expanding opportunities for engagement, increasing the division’s resources, strengthening the university’s brand, and improving communications.

Requirements:

• Degree in Advertising, Marketing, Communication Science or equivalent.

• Firm grasp of emerging digital tools.

• Five+ years of related and progressively more responsibility or expansive work experience public relations, marketing or related field.

• Superior news judgment and persuasive communication skills.

• Excellent oral and written communication skills, intellectual curiosity and highly developed interpersonal interaction skills.

• Excellent research and analytical skills; and skills in editing, copyediting, proofreading and incorporating feedback from different perspectives.

• Strong negotiating and marketing skills and leadership ability required.

• Competencies in desktop publishing skills and graphic production and design (Experience with Adobe Creative Suite programs including Premiere Pro, Photoshop, Illustrator and InDesign).

• Ability to use good judgment and ethics in handling confidential materials with sensitivity and discretion.

• Collaborative team-oriented style. Ability to work with a variety of personality types.

• Excellent interpersonal skills.

• Valid driver’s license.

Preferred:

• Master’s degree preferred.

• Experience with gathering and editing video.

• Experience in a higher education environment, having participated in a comprehensive campaign.

• Experience with fundraising and financial software.

• Experience with marketing automation tools.

Special Instructions:

You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks. North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity.

Employee Benefits available to NC A & T permanent employees include the following and more;

• Accrued Vacation and Sick Leave for Eligible Employees

• Community Service Leave

• Aetna – State Health Benefits of North Carolina

• NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more

• 12 Paid Holidays

• Teachers and State Employees Retirement System ( TSERS )

• Optional Supplemental Plans – 401k, 403b, 457b and 457

• Employee Assistance Program ( EAP )

• Campus Recreation Center Discount

• University Bookstore Discount

• and more

This position may be eligible for a remote or hybrid work arrangement, consistent with university and state policies. N.C. A&T employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.