Director of Content, Cramer Health

We’re seeking a strategic content leader to shape content strategy across our pharmaceutical and healthcare portfolio. This Director of Content will bring 10+ years of pharma experience—client-side or agency-side—with the ability to translate complex brand, patient, HCP, access, and support program needs into clear, compelling, compliant content ecosystems.

Partnering with the VP of Creative, you’ll help define the strategic foundation for the work—guiding messaging architecture, content plans, channel considerations, and cross-functional collaboration across copy, design, digital, strategy, and account teams.

You know how to connect business goals, audience insights, brand strategy, and regulatory realities into content that is useful, differentiated, and built to perform.

You can zoom out to shape the story, journey, and content system—and zoom in on the word choice, claim, or nuance that makes the work sharper, smarter, and compliant.

You will:

LEAD STRATEGIC CONTENT

• Build insight-driven messaging platforms, content strategies, and content frameworks for pharmaceutical and healthcare brands.

• Shape omnichannel content approaches that connect audience needs, channel roles, and business objectives across the full customer journey.

• Translate complex patient, HCP, caregiver, and access journeys into clear, actionable, compliant content experiences.

• Serve as a trusted strategic partner to clients and internal teams, balancing client goals, creative ambition, channel realities, and regulatory requirements.

• Lead, mentor, and inspire ACDs, senior writers, and freelance specialists to deliver strategically grounded, high-quality work.

RAISE QUALITY & DRIVE EXECUTION

• Set the content and copy bar across web, digital media, SMS, email, presentations, print, leave-behinds, and integrated campaign initiatives.

• Guide teams and clients through MLR review, incorporating feedback while protecting the strategy, clarity, and strength of the work.

• Manage multiple brands, workstreams, and deadlines with clarity, continuity, and strategic focus in a fast-moving agency environment.

• Support content operations, resourcing, utilization, and team growth in partnership with creative leadership.

Requirements

Required Qualifications & Skills

• 10+ years: Proven pharmaceutical advertising or healthcare communications experience, with a path from senior content or copy lead to strategic creative leader.

• Relevant portfolio: Strong healthcare work across content strategy, messaging, digital, print, interactive, and experiential touchpoints.

• MLR fluency: Deep understanding of FDA promotional regulations and review expectations.

• Strategic presence: Confident leading discussions, presenting recommendations, and influencing clients and internal teams.

• Comfort in the gray: Curious, adaptable, and solution-oriented—even when the path is not perfectly clear.

• Commitment: A service-minded leader who understands agency pace and steps up when client commitments require it.

Benefits

• Medical, Dental & Vision Insurance

• Health Savings Account with employer contribution

• 401(k) with company match

• Profit Share Bonus Plan

• Life Insurance

• Paid Time Off & Paid Holidays

• Family Leave

• Short-Term & Long-Term Disability

• Tuition Reimbursement

• Wellness Resources, including discounted Lifetime Fitness membership

• Generous onsite café

Compensation Range: $125-160K

This range reflects total target compensation for this position, including base salary and variable pay. Actual compensation may be based on several factors including, but not limited to, a candidate's skill set, experience, education and other qualifications. Cramer offers a comprehensive benefits package as part of its overall total rewards strategy. Compensation ranges are reviewed regularly to reflect market trends.