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growth and business - max and wallet

CRED

Bengaluru, Karnataka, IndiaFull-timeNo compensation foundPosted 3w agoVerified open 4 days ago
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At a glance

Compensation
No compensation found
Location
Bengaluru, Karnataka, India
Schedule
Full-time
Work Authorization
Not specified

Job overview

CRED is hiring a growth and business - max and wallet. The role drives wallet and max growth initiatives by partnering with product, design, marketing, and rewards teams to create, launch, and optimize in‑app campaigns, conduct A/B tests, analyze data, and collaborate cross‑functionally to achieve business KPIs.

Key focus areas include Launch and optimize campaigns across in‑app banners, push notifications, email, and owned channels, Devise innovative growth campaigns to shift baseline metrics, and Track daily and weekly performance and identify optimization opportunities.

Successful candidates bring 6 Months - 1.5 Years In Product Management Or Growth Roles and Internship In Product Management Or Growth Domain. Important skills include Product Design, Marketing, Analytical Skills, Campaign Creation, Campaign Execution, and Campaign Monitoring. Preferred (not required): A/B Testing, KPI Dashboards, Actionable Insights, and Legal Writing.

Skills & qualifications

RequiredNice to have

Skills

Product DesignMarketingAnalytical SkillsA/B TestingKPI DashboardsActionable InsightsLegal WritingCampaign CreationCampaign ExecutionCampaign MonitoringPerformance OptimizationData AnalysisCollaborationProcess DocumentationExecutional Bias for ActionEmpathy for End ConsumersAttention to DetailCommunicationPresentation SkillsCollaborative MindsetManaging Multiple Competing PrioritiesMixpanelSQL QueriesSQLCampaign ManagementUX ResearchCross‑Functional CollaborationPresentationStakeholder ManagementDocumentationEmpathyHigh Energy

Qualifications

1–3 Years Product Management or Growth ExperienceStrong Analytical SkillsExecution Bias for ActionComfortable Working in Fast‑Paced Dynamic Environment

Full job description

about the role   you will be the hands‑on driver of our wallet and max (rent & education) growth initiatives. working closely with product, design, marketing, and rewards teams, you’ll take strategic briefs, execute end‑to‑end campaigns across all in‑app channels, and own a/b tests to optimize for business KPIs. key responsibilities

  • campaign creation, execution and monitoring:

  • launch and optimize campaigns across in‑app banners, push notifications, email, and other owned channels, tied to business objectives.

  • devise innovative growth campaigns that have the potential to shift baselines on the metrics you own

  • track your charter’s / lob’s daily / weekly performance like a hawk and be on a continuous lookout of every incremental optimisation opportunity or any red flags that bubble up

  • a/b testing & optimization:

  • design, implement, and analyze a/b tests—from hypothesis through to rollout recommendations.

  • surface learnings and iterate quickly to drive continuous uplift.

  • truth seeking and user understanding:

  • dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth. you need to be committed to finding the truth, regardless of preconceptions or assumptions.

  • analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted

  • use mixpanel (or equivalent) and basic dashboards / sql queries to track campaign performance and user behavior.

  • track your core kpis (e.g., activation rates, wallet loads, rent‑payment transactions, re‑engagement) with the help of analytics team

  • cross‑functional collaboration:

  • part of your mandate is to promote seamless integration of growth initiatives across all departments.

  • work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures and work with teams on large campaigns

  • liaise with the business and product leads for campaign briefs, strategic priorities, and stakeholder updates.

  • process & documentation:

  • maintain clear play‑books and campaign templates.

  • document test plans, results, and key learnings.

must‑have qualifications

  • 1 year - 3 years in product management or growth roles

  • high energy, proven executional bias for action—comfortable owning the end‑to‑end “doer” work.

  • strong analytical skills, with the ability to translate complex data into actionable insights.

  • good to have - able to navigate mixpanel (or similar) and write simple sql queries.

  • empathy for end consumers, with a focus on identifying and addressing their needs and pain points

  • strong attention to detail—ensuring error‑free campaign setup.

  • excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences

  • collaborative mindset and ability to juggle multiple stakeholders

  • comfortable working in a fast-paced, dynamic environment and managing multiple competing priorities

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