Product Marketing Manager
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At a glance
Job overview
XFlow is hiring a Product Marketing Manager. The Product Marketing Manager will drive growth in the SMB segment by defining positioning, crafting lifecycle communications, and optimizing funnel efficiency for a self-serve, marketing-led motion. This role involves building and executing strategies to increase sign-ups, activations, and transactions, ensuring scalable adoption with minimal human touch. The manager will collaborate with various teams to design and execute acquisition initiatives and own SMB segment goals across the funnel.
Key focus areas include Design and execute acquisition initiatives in collaboration with content/design/performance marketing team, Build and own SMB segment goals across the funnel, and Craft clear and differentiated product positioning, value propositions, and messaging.
Successful candidates bring 4–7 Years Product Marketing Experience. Important skills include Product Marketing, Growth Marketing, Lifecycle Marketing, Positioning, Lifecycle Communications, and Funnel Efficiency. Preferred (not required): SaaS Domain, B2B Fintech Domains, Self-Serve Motions, and PLG (Product-Led Growth) Motions.
Skills & qualifications
Skills
Qualifications
Full job description
About the Role We are looking for a Product Marketing Manager to own and drive growth in the SMB segment This role is at the intersection of product, marketing, and growth, requiring you to define positioning, craft lifecycle communications, and drive funnel efficiency for a self-serve, marketing-led motion.
You will be responsible for building and executing strategies that build top of the funnel & drive the users from sign-up → activation → transaction , ensuring scalable, low human touch adoption.
Key Responsibilities Top of the funnel growth: Design and execute acquisition initiatives in collaboration with the content/design/performance marketing team (content, paid, partnerships, SEO/ASO, community) to bring high-intent SMB users into the funnel.
Segment Ownership: Build and own SMB segment goals across the funnel - from sign-ups to activations and transactions.
Positioning & Messaging: Craft clear and differentiated product positioning, value propositions, and messaging tailored to SMB needs.
Lifecycle Communication: Design and execute lifecycle campaigns (emails, nudges, in-app comms) to improve onboarding, adoption, and retention.
Multi-Channel Playbooks: Create and stitch together scalable playbooks across channels - paid, nurtures
Funnel Optimization: Partner closely with the product team to identify friction points, improve onboarding flows, and deploy adoption triggers.
Low-Touch Sales Motion: Enable a marketing-led, self-serve funnel for SMBs, reducing dependency on high-touch sales.
What We’re Looking For 4–7 years of experience in product marketing, growth, or lifecycle marketing (preferably in SaaS, B2B fintech domains).
Strong understanding of SMB buying behavior and ability to translate product features into customer-centric benefits.
Experience building multi-channel lifecycle campaigns (email, push, retargeting).
Analytical mindset with hands-on comfort in funnel metrics, experimentation, and optimization.
Collaborative team player with the ability to work across marketing, product, and design.
Experience in self-serve or PLG (product-led growth) motions is a strong plus.
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