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Field Marketing Specialist

Formal

San Francisco, CAFull-timePosted 1y agoStill listed 2 days ago

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At a glance

Compensation
No compensation found
Location
San Francisco, CA
Schedule
Full-time
Work Authorization
Not specified

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Job overview

Formal is hiring a Field Marketing Specialist. Formal is seeking a highly organized Field Marketing Specialist to manage end-to-end event experiences, from intimate dinners to large-scale conferences. This role involves hands-on logistics management for online and offline projects, partnering with sales and executive leadership, and tracking event performance to maximize attendance, engagement, and conversion. The specialist will shape the company's presence within the security community.

Key focus areas include Own the field marketing calendar for various events, Run the full event lifecycle, including venue and vendor sourcing, contracts, and on-site execution, and Run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion.

Important skills include RSA, Black Hat, Re:Invent, KubeCon, Partner Marketing Strategies, and Communication.

Skills & qualifications

RequiredNice to have

Skills

RSABlack HatRe:InventKubeConPartner Marketing StrategiesCommunicationCollaborationRelationship BuildingEvent Logistics ManagementVendor SourcingContract ManagementEvent RegistrationOn-Site Event ExecutionPre-Event Campaign MotionsPost-Event Campaign MotionsGuest List BuildingPipeline Goal CreationEvent TrackingAttention to Detail

Qualifications

3-5 Years Field Marketing ExperienceTrack Record Running Large Conference ProgramsOccasional Domestic TravelB2B Tech ExperienceCybersecurity Experience

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Paid Time Off

Full job description

About Formal Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.

About the Role A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.

What you'll do

  • Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events

  • Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion

  • Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.

  • Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.

What You Need

  • Experience : 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.

  • Communication Skills : Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.

  • Event Expertise : Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.

  • Sharp eye for detail - menu, signage, lighting, name tags, the vibe

  • Occasional domestic travel to support events

Why Formal

  • Real ownership - you’ll shape how we show up to the security community.

  • A team that takes events seriously as a growth channel and gives you the budget to do them right.

  • Beautiful SF office that doubles as a venue, plus the team and budget to back you up.

  • Competitive comp, equity, full benefits.

  • 100% medical, dental & vision insurance coverage for you

  • Partially covered for your dependents

  • Flexible PTO

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