Product Marketing Manager

At Hidden Level, we’re building the future of airspace awareness through cutting-edge RF sensing technology. Our mission is to make the world safer—whether it’s protecting troops, securing infrastructure, or enabling smarter cities. We design, manufacture, and deploy advanced sensor systems that deliver real-time insights for defense and commercial applications.

Position Overview:

As we expand, we're looking for a Product Marketing Manager to lead our product marketing efforts across multiple channels. Candidates must have a proven track record of success in managing comprehensive product marketing strategies.

You must have prior success in a product marketing role, overseeing functions including product positioning, competitive analysis, market segmentation, go-to-market strategy, analyst relations, customer research, and commercialization of technology products. You excel at strategic planning, cross-functional collaboration, and data-driven decision-making.

Location: Washington DC Metro area or Virginia.

Responsibilities:

Go-to-Market (GTM) Strategy:

• Plan and execute GTM strategies for product launches and market expansion initiatives.

• Coordinate across cross-functional teams to ensure successful execution of GTM plans.

• Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets.

Understanding Customer Requirements through Engagement and Research:

• Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape.

• Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities.

• Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities.

• Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies.

Content Creation & Technical Writing:

• Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level’s value proposition for defense audiences.

• Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes.

• Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning.

Analyst Relations:

• Develop and execute analyst relations strategies that increase awareness, credibility, and market visibility.

• Coordinate analyst briefings, inquiries, product updates, and market education initiatives.

Strategic Partnerships and Alliances:

• Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach.

• Collaborate with partners on co-marketing initiatives and joint campaigns.

Product Commercialization and Lifecycle Management:

• Drive product commercialization activities from concept through launch and market adoption.

• Partner closely with Product Management, Engineering, Sales, and Business Development.

• Develop and maintain external-facing product roadmaps and product narratives.

Marketing Analytics and Reporting:

• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities.

• Provide regular reports and insights to marketing leadership on marketing performance and ROI.

What We’re Looking For:

Product Marketing Expertise

• Demonstrated success developing and executing product marketing strategies for technology companies.

• Strong foundation in positioning, messaging, market intelligence, competitive analysis, and go-to-market execution.

• Experience establishing and measuring KPIs that drive business growth.

Customer & Market Focus

• Deep commitment to understanding customer needs, mission requirements, and market dynamics.

• Ability to translate customer insights into effective marketing and product strategies.

Strategic Execution

• Takes ownership, moves with urgency, and balances speed with sound judgment.

• Applies structured problem-solving to complex business and technical challenges.

Technical Aptitude

• Communicates complex technical concepts clearly to both technical and non-technical audiences.

• Demonstrates curiosity and a willingness to quickly learn new technologies and markets.

Collaboration & Influence

• Builds strong relationships across product, engineering, sales, and leadership teams.

• Influences stakeholders and drives alignment in cross-functional environments.

Results Orientation

• Delivers high-quality outcomes, adapts to changing priorities, and continuously seeks improvement.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field.

• A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies.

• Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy.

• Prior experience in Defense Tech sector or related U.S. Department of Defense entity.

Preferred Qualifications:

• Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies.

• Experience managing product marketing efforts in a remote environment.

Compensation and Benefits: Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, disability insurance, and potential stock options.

Salary Range: The salary range for this position is estimated at $122,000 to $155,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.

Equal Opportunity Employer: Hidden Level is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, national origin, sex, pregnancy, sexual orientation, gender identity, age, veteran status, disability, or any other status protected by applicable federal, state, or local law.

Security Note: Due to the nature of Hidden Level’s technology, only U.S. citizens can be considered for this position. Hidden Level Employees must be able to obtain and maintain a U.S. Government Security Clearance, if required for the position. Please click here to review the National Security Clearance Adjudicative Guidelines.