Senior Living Sales Director

About Sunrise Senior Living

Sunrise Senior Living provides resident-centered care while supporting team member growth across Canada.

As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth.

What You’ll Do:

Lead Sales Strategy

• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth

• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development

• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience

• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership

• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We’re Looking For:

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector – Help Families Find the Right Community for Their Loved Ones Senior Living Sales Counselor | Senior Living Advisor | Community Sales Pay Range: 27.00 - 39.15 Employment Information

This position is subject to applicable provincial employment standards.

Equal Opportunity Employer

Sunrise Senior Living is committed to providing equal employment opportunities across Canada.