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D2C Manager

Proof of Skill

Gurgaon, Haryana, IndiaFull-timePosted 4w agoStill listed 1w ago

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At a glance

Compensation
No compensation found
Location
Gurgaon, Haryana, India
Schedule
Full-time
Work Authorization
Not specified

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Job overview

Be Wellness, a premium science‑led wellness and supplements brand, seeks a D2C Manager to own day‑to‑day growth and execution of its direct‑to‑consumer business, driving revenue, performance marketing, website optimization, content, CRM, affiliates and campaign launches.

Skills & qualifications

RequiredNice to have

Skills

E-CommerceDigital MarketingSoftware Project ManagementShopifyGoogle AdsContent CreationA/B TestingAffiliate MarketingMeta AdvertisingGoogle AdvertisingCRMWhatsApp MarketingProject ManagementCommunication

Qualifications

2–4 Years D2C ExperienceExperience With Consumer Brand (D2C/Beauty/Wellness/FMCG/Fashion)

Full job description

D2C Manager – Be Wellness

Location: Gurgaon (In-office) | Experience: 2–4 years | Type: Full Time

About Be Wellness Be Wellness is a premium, science-led wellness and supplements brand building a differentiated approach to everyday health and performance. We are growing across D2C, marketplaces and quick commerce.

The Role We are looking for a D2C Manager who is equal parts growth marketer, project manager and operator. You will own the day-to-day growth and execution of the D2C business.

What You Will Own

  • D2C Growth & Business Performance: Own overall D2C revenue, track key metrics (revenue, sessions, CVR, AOV, CAC, ROAS), build monthly growth plans

  • Performance Marketing – Agency Management: Work with external agency on Meta/Google, own the relationship, review performance

  • Website & CRO: Own D2C website roadmap, manage landing pages, run A/B tests, identify conversion drop-offs

  • Content & Creative: Build content pipeline, work with design teams, coordinate product shoots and UGC

  • CRM, Retention & WhatsApp: Own retention calendar, plan WhatsApp/email/SMS campaigns, optimize flows

  • Affiliates & Partnerships: Build and manage affiliate channel, identify creators and partnership opportunities

  • Campaign & Launch Management: Own D2C execution calendar, coordinate across all functions

Who We Are Looking For

  • 2–4 years in D2C, e-commerce, growth or digital marketing

  • Experience with consumer brand (D2C/beauty/wellness/FMCG/fashion)

  • Strong understanding of Shopify, Meta/Google advertising, CRM, WhatsApp marketing

  • Strong project management, execution and communication skills

  • Highly ownership-oriented

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