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Product Marketing Manager 2

Cook Medical

Bloomington, INFull-timeNo compensation foundPosted 2mo agoSeen in employer's feed 4 days ago
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At a glance

Compensation
No compensation found
Location
Bloomington, IN
Schedule
Full-time
Work Authorization
Not specified

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

Cook Medical is hiring a Product Marketing Manager 2. The Product Marketing Manager develops and executes marketing strategies for a global specialty, region, or product grouping, aligning with business goals and brand strategy. This role involves collaborating with leadership, influencing business direction, and ensuring successful product launches. The manager will also engage with customers and subject matter experts to inform marketing strategies and foster a respectful workplace culture.

Key focus areas include Collaborate with senior specialty leadership to align priorities, projects, and plans., Influence specialty business strategy and direction., and Align mid-term marketing strategy and annual marketing plans to drive business goals..

Successful candidates bring Bachelor's Degree In Marketing Or Business, 7-10 Years Relevant Strategic Marketing Experience, and Experience Developing Marketing Strategies And Plans. Important skills include Marketing Strategy Development, Brand Strategy, Global Go-to-Market Strategy, Value Proposition Development, Claims Development, and Messaging Development.

Skills & qualifications

RequiredNice to have

Skills

Marketing Strategy DevelopmentBrand StrategyGlobal Go-to-Market StrategyValue Proposition DevelopmentClaims DevelopmentMessaging DevelopmentProduct Launch ExecutionCustomer PersonasBuyer JourneysAdvertising and Promotions ComplianceMarket UnderstandingCustomer Needs AnalysisRoot Cause AnalysisCross-Functional Team ManagementWorkplace Culture FosteringProfessional InteractionCompany Values AdherenceOral CommunicationCommunicationCode of Conduct AdherenceAnalytical SkillsProblem-Solving SkillsOperations MindsetBrand ManagementProduct Marketing

Qualifications

Bachelor's Degree in Marketing or Business7-10 Years Strategic Marketing ExperienceExperience Developing Marketing Strategies and PlansGlobal and Domestic Travel AvailabilityExperience Working With Sales and Marketing TeamsExperience in Brand Management and Product Marketing

Full job description

Why Join Us

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.

Overview

Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

Responsibilities

  • Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.

  • Influences specialty business strategy and direction.

  • Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.

  • Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.

  • Develop value proposition, claims, and messaging in alignment with brand guidelines.

  • Ensures successful execution of global and regional product launches.

  • Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.

  • Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.

  • Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.

  • Establishes objectives for campaigns and channels, including customer meetings and events.

  • Provides measurable input to marketing and specialty processes, systems, and operational plans.

  • Able to work independently to understand root causes for a variety of unique and difficult issues.

  • Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.

  • Foster and maintain a workplace culture respectful and supportive of individual differences.

  • Must work and interact effectively and professionally with and for others throughout various levels of the global organization.

  • Must maintain company values, policies and standards.

  • Must have effective oral and written communication skills

  • Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.

Qualifications

  • Bachelor’s degree required in marketing or business

  • 7-10 years of relevant experience in strategic marketing

  • Experience in developing effective marketing strategies and plans that drive business goals

  • Global and domestic travel will be required

  • Analytical and problem-solving skills with an operations mindset

  • Experience working with sales and marketing teams

  • Experience in brand management and product marketing

  • Willingness and availability to travel on company business as required.

Requisition ID2026-18646

Posting Date2 months ago(6/12/2026 10:36 AM)

Job Location(s)Bloomington IN United States

Job LocationsUS-IN-Bloomington | US-IN-Indianapolis

Position TypeFull Time

CompanyCook Medical LLC

CategoryMarketing

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