Regional Marketing Manager - Pune
Most applications go out cold — see where you stand first. No sign-up to start.
Don't just apply. Show up ready.
Olive works from this exact posting — no sign-up to start.
At a glance
Job overview
River is hiring a Regional Marketing Manager - Pune. The Regional Marketing Manager will partner with Regional Sales Heads to develop and execute annual regional promotional calendars. This role involves scaling lead generation efforts, identifying strategic brand alliances, and ensuring brand guideline adherence. The manager will also provide marketing support to dealership teams, audit visual merchandising standards, and manage vendor ecosystems. Data analysis and KPI ownership are crucial for optimizing marketing spend and achieving sales outcomes.
Key focus areas include Partner closely with Regional Sales Heads to translate business plans into a comprehensive annual regional promotional calendar, Scale River’s high-intent test-ride engine to aggressively fuel the regional sales pipeline, and Identify and execute strategic opportunities for regional sponsorships, local brand associations, and product placements.
Successful candidates bring Regional Marketing Experience, Dealership Network Experience, and Data‑Driven Mindset. Important skills include Regional Business Planning, Trade Support, Strategic Alignment, Lead Generation, Brand Alliances, and Brand Governance.
Skills & qualifications
Skills
Qualifications
Full job description
Key Responsibilities
- Regional Business Planning & Trade Support
- Strategic Alignment: Partner closely with Regional Sales Heads to translate business plans into a comprehensive annual regional promotional calendar
- Lead Generation: Scale River’s high-intent test-ride engine—including pop-ups, corporate parks, society trials, and localized execution formats—to aggressively fuel the regional sales pipeline
- Brand Alliances: Identify and execute strategic opportunities for regional sponsorships, local brand associations, and product placements
- Brand Governance: Ensure strict adherence to core brand guidelines across all regional consumer touchpoints
- Market Intelligence: Act as the regional expert on competitor landscapes, tracking rival activations and identifying untapped market headroom
- Channel Partner Enablement
- Marketing Support: Act as the primary marketing consultant for dealership teams, co-strategizing and auditing dealer-driven campaigns to ensure maximum ROI and strict brand compliance
- Retail Excellence: Audit and maintain showroom visual merchandising (VM) standards and test-ride fleet readiness, blending dealer-level commercial hustle with River’s premium brand equity
- Ops & Vendor Management
- Vendor Ecosystem: Identify, onboard, and nurture high-performing regional BTL agencies, fabricators, and local media vendors to ensure flawless execution
- Budgetary Discipline: Maintain strict operational control over regional campaign budgets, timelines, and execution quality
- Measurement & Reporting
- Data-Driven Optimization: Analyze monthly MIS data, sales funnels, and market travel to diagnose conversion drops and deploy highly targeted micro-campaigns for localized challenges
- KPI Ownership: Own regional metrics across lead generation, footfalls, test-ride conversions, and engagement
- ROI Tracking: Deliver comprehensive post-activation reports to continuously optimize future formats and marketing spend
Ideal Candidate
- 6-8 years of experience spanning regional marketing, trade marketing, or experiential activations (Automotive/EV/Lifestyle brands is a plus)
- Proven track record of working with dealership networks and regional sales leadership
- High operational discipline with a knack for managing multi-city, fast-paced executions
- Data-driven mindset, capable of linking experiential KPIs directly to sales outcomes
- Strong collaborative and stakeholder management skills
You've read the whole posting — now see how you match it.