Director

JOB SUMMARY

We are seeking an experienced and ambitious Director to join one of the most dynamic and fastest-growing

integrated public relations and marketing firms in the world. We provide a unique opportunity: the ability to

contribute your passion, energy, and talents in an entrepreneurial environment while collaborating, learning,

and advancing your career alongside an exceptional global team

This is a senior leadership role for a communications professional who combines creativity, commercial

instinct, and cultural fluency. This individual will lead strategic communications and brand storytelling for our

esteemed portfolio of hospitality, F&B, design, and lifestyle clients, shaping insight‑driven, culturally relevant

campaigns with measurable business outcomes.

This is both a hands‑on leadership role – driving high‑impact campaigns, nurturing client relationships, and

mentoring a team of communications specialists – and a strategic growth role, helping evolve our firm in

Hong Kong and across the region.

KEY RESPONSIBILITIES

Strategic Communications

• Drive the development of communication strategies across key sectors (travel, hospitality,

health/wellness, lifestyle, etc.), grounded in research and data-driven insights.

• Collaborate with other members of the senior leadership team to strengthen FINN’s market presence, improve processes, and continually elevate client delivery.

• Identify and lead opportunities to create original research, thought leadership, surveys, and market studies that position FINN as an industry voice.

Business Development

• Build and expand your own book of business, targeting profitable potential clients that complement FINN’s core strengths and sectors.

• Lead end-to-end business development efforts including prospecting, client meetings, proposal development, pitching, negotiation, and closing.

• Create and deliver compelling proposals and RFP responses, collaborating with the broader team to ensure ideas and approaches meet client needs.

• Negotiate budgets, scopes, and contracts to ensure profitable growth and long term client value.

• Represent FINN at industry events, conferences, and networking forums, helping elevate the agency’s profile and reputation in the region.

• Establish and foster strong relationships with prospective clients, media, and industry stakeholders to strengthen FINN’s brand visibility and trust.

Client Service & Account Leadership

• Oversee account and pipeline forecasting, account planning, and performance reviews across your client portfolio.

• Build trusted, long-term relationships with clients, providing strategic counsel and proactive solutions that drive business outcomes.

• Manage budgets, financial reporting, and profitability targets to ensure projects are delivered on time and within scope.

• Provide senior guidance on issues and crisis management, including rapid response planning, risk assessment, and reputation protection strategies.

• Manage multiple accounts and campaigns simultaneously, ensuring consistent quality, responsiveness, and innovation.

• Lead the strategic development of campaigns, ensuring they are insight-driven, earned-first, and creatively distinct.

• Review and approve key agency outputs — including press materials, campaign concepts, and proposals — ensuring strategic and editorial excellence.

Team Leadership

• Lead and mentor the team, setting priorities, delegating responsibilities, and ensuring timely execution against client briefs.

• Foster a collaborative, inclusive, and high-performance culture that encourages creativity, accountability, and continuous learning.

• Provide coaching, guidance, and performance feedback to help team members grow professionally.

• Encourage cross-client collaboration within the agency, identifying opportunities for shared initiatives

Media & Industry Engagement

• Build and maintain a robust network of media, influencer, and industry contacts to create opportunities for client visibility.

• Oversee media relations strategy, ensuring campaigns secure impactful, on-brand coverage across traditional and digital channels.

• Represent the agency in media and industry conversations, reinforcing FINN’s reputation as a leader in PR and brand communications.

Continuous Learning & Innovation

• Keep abreast of emerging communications, marketing, and digital trends — integrating new tools and approaches into client work.

• Proactively share market intelligence and insights with colleagues and clients to inform forward-looking strategies.

• Contribute to the ongoing evolution of FINN’s product offerings and capabilities across PR, social, influencer, and branding.

QUALIFICATIONS

• Minimum 15 years’ experience in PR, brand communications, or integrated marketing, ideally within an agency environment.

• Proven ability to lead senior level client relationships across multiple markets and sectors.

• Ability to plan and execute multi-stakeholder, strategic communications on behalf of clients, working closely with international offices and colleagues across different time zones

• Strong understanding of Hong Kong and regional consumer culture, and demonstrable experience

building brands through earned, social, and influencer channels.

• A strategic thinker and storyteller able to translate insight into creative, commercially grounded

campaigns.

• Background in corporate communications is advantageous: leading corporate communications strategies for clients, developing and managing the company identity and brand; developing and managing external communications; and crisis communications

• Excellent presentation skills and adept at building brand strategy presentations and proposals

• Strong business development instincts — able to identify growth opportunities, build new client

relationships, and lead pitches that expand the agency’s portfolio.

• Confident managing teams and developing talent.

• Fluent English required; Cantonese and/or Mandarin proficiency strongly preferred.

VALUES

We are looking for candidates who can demonstrate, understand, and apply our values, including:

Work Hard. Play Nice.

We’re nice people, and we aim to surround ourselves with the same. We know how to roll up our sleeves and

get the job done, but we won’t sacrifice our integrity and values in the process.

Create A Best Place To Work

It’s enough for some agencies to be a great place to work, but why stop there? We aim to be the best. We make

our employees excited to show up each day, and we give them the resources they need to be awesome.

Take Risks

With the entrepreneurial spirit and drive of a startup, we’re not afraid to take risks, challenge the status quo, and

take the unconventional route to reach the end goal.

Amaze

Whether it’s our clients, our employees, or our industry peers, we don’t stop at “surprise and delight.” We shoot

for “amaze.” And we hear we’re hitting the target.

Make A Difference In The World

Talk minus action equals … nothing. We work to improve our communities — and those of our clients — through

purpose-driven actions. And we have the results to prove it.

Collaborate

We’re a global agency, but no FINN office is an island. We’re pros at collaboration, and we know what it takes

to nail our goals — no matter where in the world we are.

Commitment To Diversity

We’ve worked to promote diversity and inclusion at all levels since the day we opened our doors. It’s not only

the right thing to do. It also makes FINN a better place — for all of our employees and our clients.

BENEFITS

• Competitive Salary Package

• Comprehensive Medical Group Insurance (Including Dental and Annual Medical Check-up)

• Flexible Work Arrangement

• Professional Development Opportunities

• Training Subsidy

• Wellness Subsidy

• Monthly Mobile Subsidy

• DEI Committee within FINN Partners which drives and promotes DEI initiatives, training, policies, and practices

About FINN Partners, Inc

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown

from about $24 million in fees to almost $200 million in fees during the past 13 years, becoming one of the

fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s

2024 Most Innovative Companies, PRovoke Media’s 2024 Best Agency to Work For and 2022 Agency of the

Year, the full-service marketing and communications company's record-setting pace results from organic

growth and integrating new companies and new people into the FINN world through a common philosophy.

With more than 1,300 professionals across 36 offices, FINN provides clients with global access and

capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier

agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston,

Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala

Lumpur, London, Los Angeles, Madison, Wisc., Manila, Mumbai, Munich, Nashville, Orange County, Paris,

Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Vancouver, Washington D.C. and

Yangon.

We offer competitive salaries, reflecting the qualifications and experience of the successful candidates. Additionally, we provide ample opportunities for career advancement and growth within the company.

Please note that all personal data collected during the recruitment process will be used solely for recruitment purposes.

Interested candidates are encouraged to submit a detailed resume, including availability, current salary, and expected salary.

To learn more about our FINN Partners, please visit our website (https://www.finnpartners.com/cn/) or follow us on social media on LinkedIn (https://linkedin.com/company/finnpartners-greaterchina) and Instagram (https://www.instagram.com/finnpartnershk) to get the latest news and developments.

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