Brand & Product Marketing Executive

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC. Team: Product Marketing Line report: Product Marketing Lead

Lixibox is a full-stack one-stop omni-channel solution for luxury affordable brands to reach GenZ consumers in Vietnam, one of the fastest growing regions in the world. We focus on optimizing operation by leveraging an in-house agency and the in-house technology solutions to bring the most effective brand launching that would benefit the end consumers.

We are seeking a dynamic and creative marketing professional to lead the successful launch and promotion of new products in the health & beauty category. You will create engaging content, manage social media campaigns, build brand awareness, and drive sales — with the opportunity to lead full campaigns during the probation period to demonstrate leadership and execution excellence.

I. RESPONSIBILITIES:

Product Launches & Campaign

• Product Launches & Campaigns: Develop and execute launch strategies for new products, including pre-launch hype, social media engagement, PR, and influencer marketing.

• Positioning & Messaging: Collaborate to refine product positioning and messaging tailored to diverse audiences and across multiple marketing channels.

• Campaign Leadership: Take ownership of at least one campaign during the probation period from planning through execution to demonstrate strategic thinking and leadership capabilities.

• Ongoing Marketing Strategy: Contribute to the ongoing content calendar, and support monthly/quarterly communication strategies across the full funnel, segmented by touchpoint (earned, owned, paid) and content type. Go-to-Market Campaign Support

• Support the development and execution of comprehensive go-to-market plans for both new launches and existing product updates.

• Create compelling materials such as presentations, brochures, website content, sales material support revenue team

• Track and analyze campaign performance, providing actionable insights for optimization. Content & PR Management

• Create engaging content, including scripts for TikTok/Reels, livestreams, and event campaigns.

• Develop and execute content marketing strategies across digital channels (social, email, website).

• Collaborate with designers and creative teams to produce high-quality assets.

• Participate in product photography and beauty shoots.

• Edit text and visuals for social platforms, ensuring consistent brand voice and quality.

• Build and maintain relationships with KOLs/KOCs to amplify campaign impact. Seeding & Crisis Management

• Plan and execute detailed seeding strategies for product launches.

• Work with agencies to review, approve, and manage seeding content.

• Handle potential communication crises calmly and strategically. Market Research & Analysis

• Conduct market research to understand customer insights, competitor activities, and beauty trends.

• Analyze data and customer feedback to identify improvement opportunities. Collaboration & Communication

• Work effectively with cross-functional teams (Product, Sales, Customer Success, Finance & Accountants,.. ).

• Contribute to a collaborative and positive team culture. Reporting

• Provide regular reports on key performance indicators (KPIs) and campaign effectiveness. II. REQUIREMENTS:

• 2+ years of experience in the beauty industry or related fields

• Proficient in applying AI tools to enhance work efficiency.

• Strong skills in Microsoft Word and PowerPoint.

• Creativity, trend sensitivity, and understanding social media, consumer behavior in the beauty category.

• Strong passion for health and beauty innovation.

• Excellent communication and stakeholder management skills.

• Ability to lead projects, execute with high quality and attention to detail, while prioritizing tasks effectively and performing well under pressure.

• Data-driven mindset with a result-oriented approach.

• Eagerness to learn and adapt in a fast-paced, dynamic environment. III. RECRUITMENT PROCESS: (2 rounds) CV Application → 1. In-house Interview with Line Manager and HR → 2. Interview with the Head of Department.

IV. BENEFITS:

• Attractive income;
• Company Yearly Performance Bonus;
• PVI Healthcare Insurance; Full insurance contribution on 100% contractual salary
• 12 annual leave per year;
• Annual Salary Review;
• Social Insurance (prescribed by state);
• Lunch and snack sponsored by Company;
• Parking - Monthly parking is covered by Company;
• Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport club, gift voucher…
• Employee Discount Code (Up to 50%)