Sales & BD-Key Account Manager-SIP-Retail FMCG
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Job overview
Luca is hiring a Sales & BD-Key Account Manager-SIP-Retail FMCG. The role focuses on developing pricing strategies, managing P&L and promotional budgets, and driving brand profitability for Lazada’s retail platform. It involves optimizing assortment, forecasting demand, and collaborating cross‑functionally with marketing, operations, and finance to enhance category performance and secure brand partnerships.
Key focus areas include Develop and implement pricing strategies to maintain healthy profit margins while staying competitive, Manage P&L, cost structures, and promotional budgets to maximize profitability, and Secure brand funding for platform promotions, including co‑marketing initiatives and exclusive deals.
Important skills include Profit And Loss (P&L) Management, Cost Management, Brand Management, New Business Development, Negotiation, and Inventory Management. Preferred (not required): SQL.
Skills & qualifications
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Full job description
Job Description Key Responsibilities: Profitability & Commercial Strategy
- Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
- Manage P&L, cost structures, and promotional budgets to maximize profitability.
- Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
- Optimize category performance by analyzing sales data, market trends, and profitability reports.
- Identify new business opportunities to increase revenue and reduce operational costs.
Brand Management & Business Development
- Own brand relationships and ensure alignment with Lazada’s strategic priorities.
- Lead Business Planning with top electronics brands to drive growth.
- Negotiate for exclusive product launches, promotional campaigns, and brand investments.
- Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
- Stay ahead of market trends and competitor activities to refine brand strategies.
Inventory & Assortment Management
- Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
- Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
- Develop demand forecasting strategies to minimize overstock and prevent stockouts.
- Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
- Implement clearance strategies for slow-moving stocks while maintaining margin targets.
Cross-Functional Collaboration
- Work with marketing, operations, and finance teams to execute brand and profitability strategies.
- Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
- Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization. Job Requirements Job Requirements
- Bachelor’s degree in Business, Marketing, Supply Chain, or a related field.
- Minimum 5 years of experience in eCommerce, Retail, FMCG, or Category Management.
- Strong understanding of P&L management, demand planning, and commercial negotiations.
- Ability to work with brands and suppliers to negotiate win-win deals.
- Excellent analytical, problem-solving, and stakeholder management skills.
- Proficiency in data analysis tools (Excel, SQL, or similar platforms) is a plus.
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