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Customer Marketing Manager ›

Filevine

Chicago, ILJobNo compensation foundPosted 1mo agoVerified open 3 days ago
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At a glance

Compensation
No compensation found
Location
Chicago, IL
Work Authorization
Not specified

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

Filevine is hiring a Customer Marketing Manager ›. The Customer Marketing Manager will scale a world-class customer reference program, transforming power users and AI adopters into vocal advocates. This role involves interviewing customers to create compelling case studies and testimonials, collaborating with internal teams to promote product launches, and designing engagement campaigns to boost platform adoption and customer lifetime value. The manager will also develop customer-facing collateral and release communications.

Key focus areas include Scale a world-class customer reference program, Interview customers to write compelling, ROI-driven case studies, and Collaborate with events, webinar, and product teams to promote product launches.

Successful candidates bring 7+ Years Customer Marketing Experience, Bachelor’s In Marketing Or Related Field, and Obsessive Customer Curiosity. Important skills include Customer Curiosity, Understanding User Friction Points, Exceptional Storytelling, Strong Writer, Drafting Case Studies, and Drafting Customer Newsletters. Preferred (not required): Customer Advocacy, Reference Programs, Sourcing And Creation, and Interviewing Customers.

Skills & qualifications

RequiredNice to have

Skills

Customer CuriosityUnderstanding User Friction PointsExceptional StorytellingStrong WriterDrafting Case StudiesDrafting Customer NewslettersDrafting Promotional ContentCross-Functional ExecutionCoordinating Project WorkflowsProgram ManagementHubSpotMarketing Automation PlatformsCustomer AdvocacyReference ProgramsSourcing and CreationInterviewing CustomersWriting Case StudiesWriting Video ScriptsWriting User TestimonialsPipeline GrowthExpansion StrategyUpsell OpportunitiesCustomer Adoption CampaignsDesigning Engagement CampaignsExecuting Engagement CampaignsUser Content CreationDeveloping Customer-Facing CollateralDeveloping Adoption ToolkitsDeveloping Release CommunicationsSimplifying Complex Workflows

Qualifications

7+ Years of Customer Marketing Experience7+ Years of Advocacy ExperienceB2B SaaS ExperienceManaged Customer ProgramsExecuting Multi-Stage Email CampaignsExecuting Customer JourneysBachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in BusinessBachelor's Degree in Related FieldLegal-Tech ExperienceAI-Tech Experience

Full job description

Responsibilities

Customer Advocacy & Reference Programs

  • Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.

  • Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform.

Pipeline Growth & Expansion Strategy

  • Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.

  • Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).

Front-Line Content & Community Engagement

  • User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.

Qualifications

  • Professional Experience: 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).

  • Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.

  • Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.

  • Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.

  • Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events.

  • Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.

  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

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