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Growth Marketing Manager at Salad Africa (Techstars 22)

Salad

Lagos, NigeriaFull-timePosted 3y agoStill listed 3 days ago

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At a glance

Compensation
No compensation found
Location
Lagos, Nigeria
Schedule
Full-time
Work Authorization
Not specified

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Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

The Growth Marketing Manager will create and drive global and national marketing strategy, own the marketing roadmap, craft brand voice, analyze consumer behavior, lead customer acquisition, manage agency partnerships, set and report KPIs, conduct market analysis, and drive digital marketing channels.

Skills & qualifications

RequiredNice to have

Skills

News ReportingBrandingSales EnablementEmployer BrandingMarket AnalysisDigital MarketingSocial Media MarketingContent CreationGrowth MarketingAgency ManagementKPI MonitoringSEOPricing Strategy

Qualifications

Bachelor's Degree

Full job description

Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

We offer financial services and benefits that ensure employee wellbeing and inspire them to live better lives, thus creating a more optimized workforce for companies in Africa.

Read more about this company

Growth Marketing Manager

• Job Type Full Time

• Qualification BA/BSc/HND

• Experience

• Location Lagos

• Job Field Sales / Marketing / Retail / Business Development

Job Description

  • Create and drive the global/national marketing strategy and playbook.

  • Own and deliver our Marketing Roadmap.

  • Craft our brand voice to ensure we communicate effectively with our customers and partners.

  • Analyze consumer behavior and determine customer personas

  • Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.

  • Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.

  • Liaise with HR to create a compelling employer brand, as a great place to work

  • Manage our agency usage and partnership engagements.

  • Set, monitor, and report on team goals and KPIs.

  • Continuous market analysis to understand our position in an ever-changing environment.

  • Drive the digital marketing capability (website, SEO, social media channels)

  • Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base

  • Find opportunities to rapidly grow customer acquisition

  • Strategies with Commercial on how to optimize pricing tiers for growth

  • Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track

  • Average Engagement

  • % Growth in Following

  • Traffic Conversions

  • Social Interactions

  • Website Traffic from Social Media

  • Number of Post Shares

  • Social Visitor Conversion Rates

  • Mentions

  • Issues Resolved Using Social Channel

  • Monthly Website Traffic

  • Number of Qualified Leads

  • Conversion Rate for Call-To-Action Content

  • Keywords in Top 10 Search Engine Results

Method of Application

Interested candidates should send their cover letter and CV to [email protected]

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