DOOH Sr. Director Product Development, Ad Sales

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

The Sr. Director, Product Development REMOTE DOOH, Ad Sales is a senior executive leader responsible for defining and driving the product development strategy for advertising sales technology platforms and capabilities, with a primary focus on DIRECTV’s Advertising REMOTE digital out-of-home business . This role serves as the primary engineering and product authority across ad sales systems, owning the end-to-end delivery of feature and reliability capabilities while optimizing velocity KPIs across the product portfolio. The Sr. Director partners closely with Ad Sales, Revenue, and Technology leadership to build competitive, scalable advertising solutions that accelerate business growth and deliver measurable outcomes. This leader brings extensive DOOH marketplace experience and helps influence advertisers, agency, partner, and inventory needs into product execution priorities for REMOTE. The Sr. Director manages a broad functional area through multiple department managers and holds significant influence over enterprise-wide technology and product decisions.

Here’s what you’ll do:

Strategic Leadership

• Define and execute a multi-year product development strategy for Ad Sales platforms, focused on REMOTE DOOH capabilities, aligning technology investments with revenue growth objectives and competitive positioning.

• Provide executive leadership and vision for product development initiatives that drive advertising sales performance and operational efficiency across DOOH partners, measurement, and monetization workflows.

• Establish and maintain product governance frameworks that balance innovation, operational excellence, and customer satisfaction across the Ad Sales portfolio.

• Drive large-scale transformational initiatives that modernize and differentiate advertising technology capabilities for DOOH activation, reporting, partner integrations, and campaign delivery.

Cross-Functional Collaboration and Communication

• Lead executive-level communications with internal senior leadership including Ad Sales, Revenue Operations, Finance, and Technology, as well as external partners and vendors.

• Serve as the DOOH subject matter expert across Programmers, Delivery Platforms, Developers, and Ad Sales stakeholders, making cross-functional platform recommendations that drive alignment.

• Influence enterprise-wide technology decisions related to advertising systems, data platforms, and monetization infrastructure.

• Partner with Product, Engineering, and Data Science teams to prioritize and deliver capabilities that support advertiser and agency needs.

Product and Engineering Execution

• Define, prioritize, and oversee the delivery of feature and reliability capabilities within the Ad Sales engineering organization.

• Monitor and optimize velocity KPIs and performance targets across the Ad Sales product portfolio, identifying and resolving bottlenecks and delivery risks.

• Ensure engineering teams maintain high standards of reliability, scalability, and performance across all advertising platforms and tools.

• Oversee the resolution of critical technical and product issues, applying deep engineering knowledge to drive timely and effective outcomes focused on DOOH partner integrations, campaign delivery, reporting, measurement, and inventory availability.

People and Organizational Leadership

• Direct and control the activities of a broad Ad Sales product development functional area through several department managers.

• Build, develop, and retain high-performing teams of product managers, engineers, and technical leads.

• Establish clear goals, performance expectations, and development plans for direct reports and their organizations.

• Foster a culture of accountability, innovation, and continuous improvement across the product development organization.

Operational and Business Outcomes

• Own the operational health of Ad Sales product systems, ensuring uptime, performance, and reliability meet business and customer expectations.

• Translate business requirements from Ad Sales leadership into actionable product roadmaps and engineering priorities.

• Identify opportunities to leverage emerging technologies and industry trends to enhance advertising capabilities and competitive advantage, including programmatic DOOH, place-based media, retail-adjacent media, audience targeting, and measurement.

• Make final decisions on operational matters within the Ad Sales product development functional area, with awareness of the broader business impact.

What you’ll need to be successful:

Experience

• 7 – 10 years of progressive experience in product development, engineering leadership, or technology management, with significant exposure to advertising technology, ad sales platforms, or digital media.

• Deep experience in Digital Out of Home (DOOH), programmatic DOOH, place-based media, venue media, or adjacent advertising technology business.

• Demonstrated experience leading large, cross-functional product and engineering organizations through multiple department managers.

• Proven track record of driving large-scale transformational product initiatives from strategy through execution.

Technical and Domain Knowledge

• Deep knowledge of engineering capabilities, product development lifecycle, and KPI optimization methodologies.

• Strong understanding of advertising technology ecosystems including ad serving, programmatic platforms, campaign management, and data-driven targeting.

• Extensive understanding of the DOOH ecosystem, including inventory networks, SSPs, DSPs, proof of play, measurement, verification, campaign reporting, and partner integration.

• Expert-level proficiency in applying professional concepts to resolve critical and complex technical and business issues.

Leadership and Influence

• Proven ability to influence enterprise-wide technology and product decisions at the executive level.

• Experience establishing product governance frameworks that align innovation with operational and business priorities.

• Strong executive communication skills with the ability to engage and align senior internal and external stakeholders.

• Ability to set and execute a multi-year strategic vision for a significant functional area while aligning REMOTE DOOH priorities to the broader Commercial Ad Product roadmap.

Business Acumen

• High business impact orientation with a clear understanding of how product and technology decisions shape organizational strategy and revenue outcomes.

• Strong understanding of how DOOH fits into broader advertising plans across CTV, programmatic, local, retail media, and omnichannel campaigns.

• Ability to balance short-term operational priorities with long-term strategic investments.

• Experience operating in a fast-paced, matrixed organization with competing priorities and high visibility.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONE

N4: $196,823 - $295,113

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.