Solutions Manager, Marketing Solutions-Hangzhou

Job Description

1. Strategic Leadership

• Understand brand marketing objectives, pain points, and opportunities to design tailored Sponsored Solutions strategies.
• Develop and execute B2B product positioning, narratives, and campaigns that differentiate Lazada’s offerings in competitive Southeast Asian markets.
• Manage advertising operations for Chinese cross-border sellers on Lazada, including campaign strategy design, localization, and performance optimization.

1. Project & Campaign Execution

• Lead end-to-end project management: design workflows, prioritize tasks, and coordinate internal/external teams to deliver high-impact campaigns and product launches.
• Collaborate with Strategic Account Management team to maximize client adoption of Sponsored Solutions and achieve measurable business outcomes (e.g., traffic, sales, ROI).
• Oversee governance, traffic generation, and performance optimization for Chinese sellers.

1. Data-Driven Insights

• Monitor campaign performance and provide actionable insights to help brands optimize marketing spend.
• Conduct market research to identify seller segments, analyze use cases, and develop data-backed personas for targeted messaging.
• Utilize analytics tools (Excel, SQL, AI integrations) to derive insights and create compelling business proposals.

1. Relationship Building

• Build long-term partnerships with key stakeholders, including sellers, agencies, and internal teams (product, strategy, operations, commercial).
• Equip commercial account managers with tools and insights to promote Sponsored Solutions effectively.

Job Requirements

1. Education: Bachelor's degree or higher in Business, Marketing, Business Analytics or related fields.
2. Experience:

• 5+ years of progressive experience in B2B product marketing, e-commerce, or digital advertising.
• Proven success in strategic account management, project leadership, or business development roles (experience in management consulting or cross-border e-commerce is a plus).

1. Technical Skills:

• Advanced data analytics proficiency (Excel, SQL, marketing analytics tools).
• Familiarity with e-commerce platforms and ad tech ecosystems.

1. Soft Skills:

• Exceptional communication, negotiation, and storytelling abilities to articulate value propositions to internal/external stakeholders.
• Strong leadership and cross-cultural collaboration skills to manage diverse teams across Southeast Asia.
• Resilient problem-solver with a growth mindset and customer obsession.

1. Language:

• Native Chinese Mandarin proficiency (written and verbal).
• Business-level English fluency.

1. Preferred Attributes

• Demonstrated success in launching and scaling digital advertising products.
• Deep understanding of Southeast Asian consumer behavior and digital marketing trends.
• Experience with agile methodologies and cross-functional campaign execution.
• Advanced proficiency in Python, SQL, and Tableau to extract actionable insights from advertising data and drive data-informed decisions that optimize ROI and campaign performance is a plus. Experience integrating AI tools into workflows for automation or insights generation is a plus.