Product Marketing Manager

Product Marketing Manager

General Information

Location: Remote

Organization: WCG

Job Type: Full Time - Regular

Description and Requirements

ABOUT WCG:

WCG’s clinical solutions are built on a foundation of best-in-class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the frontlines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health. It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.

WHY WE LOVE WCG:

At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts

• Employee Assistance Programs and additional work/life resources

• Referral Bonuses and Tuition Reimbursement

• Paid time off including holidays, vacation, and sick time

• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement

The expected base salary range for this position is $65,700 to $102,000. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.

JOB SUMMARY:

The Product Marketing Manager supports go-to-market execution through messaging development, launch coordination, and sales enablement collaboration.

This role works closely with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership.

The Manager focuses on execution excellence while building strong product marketing fundamentals.

ESSENTIAL DUTIES/RESPONSIBILITIES:

Product & Market Support

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.

• Gather customer, market, and competitive insights to support positioning and GTM efforts.

Go-to-Market & Enablement Support

• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.

• Contribute to creation of sales tools, messaging guides, and training materials.

• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.

Cross-Functional Collaboration

• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.

• Assist with analysis of funnel performance, win/loss insights, and competitive trends.

• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

EDUCATION REQUIREMENTS:

• Bachelor’s degree in marketing, business administration, communication, or related field required. Graduate degree preferred.

CERTIFICATIONS/LICENSE/REGISTRATION REQUIREMENTS:

• Pragmatic Marketing Certification desirable

QUALIFICATIONS/EXPERIENCE:

• 4-7 years of experience in Product Marketing, Product Management, or related roles.

• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.

• Strong cross-functional collaboration, communication, and analytical skills.

• Demonstrated ability to influence senior sales leaders and account teams.

• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.

• Strong organizational skills and attention to detail.

• Strong analytical skills, including experience with white space analysis and account planning.

• Strong facilitation skills.

SUPERVISORY RESPONSIBILITIES : None

TRAVEL REQUIREMENTS:

☐ 0% - 5%

☒5% - 10%

☐ 10% - 20%

☐ 20% - 50%

☐ >50%

WCG is proud to be an equal opportunity employer – Qualified applicants will receive consideration for employment based on merit and without regard to race, color, national origin or ancestry, religion or creed, sex, sexual orientation, gender expression, gender identity, age, marital status, family or parental status, disability, genetic information, citizenship, veteran status, or any other legally recognized basis or status protected by federal, state, or local law. WCG complies with the Vietnam Era Veterans' Readjustment Act and Section 503 of the Rehabilitation Act. We promote a "One WCG" culture where all are welcome, respected, valued, and empowered to make a difference every day to advance clinical research.