Consumer Insights Manager
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At a glance
Job overview
Numerator is hiring a Consumer Insights Manager. The role offers a unique growth opportunity in marketing research and consulting, seeking a confident, passionate manager to lead a portfolio of FMCG clients in Kenya, driving strategic delivery using consumer and shopper panel data, and commercialising panel solutions to grow revenue.
Key focus areas include Build and maintain client relations as trusted partner for FMCG clients, Deliver high-quality insight‑led analyses and recommendations based on panel data, and Interpret consumer and shopper datasets and translate findings into business strategies.
Important skills include Consumer Panel Research, Analytical Skills, Quantitative Data Analysis, Presentation Skills, Verbal Presentation, and Visual Presentation.
Skills & qualifications
Skills
Qualifications
Full job description
Job Title & Location
Consumer Insights Manager, FMCG
Nairobi, Kenya
About the Role
If you're looking for a unique and exciting growth opportunity in the marketing research
and consulting space, then look no further! We are looking for a confident and
passionate experienced Manager to work on a portfolio of clients within the FMCG
sector in Kenya.
The Client Manager will be responsible for driving high-impact strategic client delivery
powered by consumer and shopper panel data purchase measurement, translating real
consumer behaviour into clear, actionable growth strategies for FMCG clients in kenya .
Beyond delivery, the role is accountable for commercialising consumer panel solutions
— driving revenue growth through stronger client partnerships and strategic engagements.
Role Overview
- Build and maintain client relations and act as trusted partner for clients- be
the main contact and lead on FMCG client/s
- Deliver high-quality, insight-led analyses and recommendations based on
consumer and shopper panel data.
- Strong analytical skills, comfortable with disparate sets of quantitative data and
ability to draw accurate causal linkages.
- Strong capability in consumer panel research, including translating longitudinal
behaviour into growth strategy
- Ability to demonstrate a good knowledge of the FMCG sector and make relevant
recommendations to the client.
- Demonstrates a sound knowledge of consumer behaviour, the
FMCG sector, market trends in Kenya and make relevant recommendations to
clients
- Proven ability to create and expand network of contacts
within the FMCG manufacturing sector business in Kenya
- Support clients in driving business growth and achieving positive outcomes
through the effective utilization of consumer panel data.
- Manage your workload, establish priorities, and proactively find solutions to
meet client demands.
- Deliver presentations that meet client objectives, highlighting relevant patterns
and implications, and offering actionable recommendations based on shopper
data and insights.
- Identify opportunities to grow revenue by widening your
network, identifying client issues, and co-creating innovative solutions with our
data.
Role Requirements & Capabilities
- At least 8 years’ proven experience in consumer research and shopper insights
preferably in a reputable market research organization.
- Proven experience developing and managing successful FMCG clients
relationships independently.
- The ability to interpret and communicate complex consumer datasets and
translate findings into practical business recommendations.
- Strong verbal and visual presentation skills, with the ability to confidently
articulate insightful and impactful presentations.
- Curious nature, possessing strong analytical skills and a true enthusiasm for
understanding consumer behaviour.
- Strong commercial instinct — able to identify, shape, and unlock revenue
opportunities from shopper insight work
- Optimistic attitude, willing to get involved and contribute to the team's goals
and objectives.
- Highly collaborative and adaptable, able to work effectively in diverse cultural
and technical environments.
- Outstanding communication and interpersonal skills, enabling you to connect
with partners across all levels of the organization and facilitate constructive
discussions.
- Lead a team of researchers to service clients.
You've read the whole posting — now see how you match it.