VP Revenue Operations

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

The Vice President, Revenue Operations is a strategic and analytical leader responsible for unifying and optimizing the processes, systems, and data that drive revenue across the commercial growth organization. Reporting to senior growth leadership, this role owns the revenue operating system—the definitions, reporting, and operating rhythm that give leadership a single, trusted view of performance and the confidence to steer growth. It is a senior, function-building role requiring you to set the architecture, direct delivery, grow the team, and turn complex data into clear, executive-ready insight.

This is a rare chance to build a revenue operations function from the ground up:

• Build and lead a new function, setting how revenue is planned, measured, and managed.

• Shape the systems, data, and cadence behind every revenue decision.

• Join at a pivotal moment of growth, with strong executive sponsorship and visibility across leadership.

This position will support our Growth team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. Preferred locations for this role include the following; however, qualified candidates outside of these markets will also be considered.

• Philadelphia, PA

• Fort Wayne, IN

• Las Vegas, NV

• Royal Oak, MI

• Grand Prairie, TX

Essential Duties & Responsibilities

Revenue Strategy & Planning:

• Lead annual and quarterly revenue planning, forecasting, and target-setting with senior growth leadership.

• Own forecasting across bookings and delivered revenue, with pipeline coverage and attainment analysis leadership can act on.

• Shape quota setting, territory and coverage design, capacity planning, and go-to-market segmentation.

• Identify revenue leakage and inefficiencies across the client lifecycle, and drive the fixes.

Revenue Definitions, Data & Reporting:

• Establish and govern the single source of truth for revenue: the definitions, solution taxonomy, and metrics used across Events, Exhibits, and EMEA.

• Lead executive reporting, from dashboards to weekly, monthly, and quarterly business reviews, with insight leadership can act on.

• Partner with the central finance and reporting team to align revenue pacing and reporting standards across the wider organization.

• Set the standard for data quality, pipeline hygiene, and reporting discipline.

Systems & Technology:

• Own the commercial technology stack and its integration with finance systems, on shared definitions.

• Lead the evaluation, selection, and implementation of new revenue-enabling technology.

• Build scalable, automated workflows that reduce manual effort and speed up revenue.

Growth, Retention & Account Health:

• Build the operating view of the existing client base: expansion, retention, and account health, with the reporting and cadence to manage them.

• Establish at-risk and renewal reporting, and the process to act on it.

• Surface and quantify expansion opportunities across key accounts, with the account and growth teams.

Cross-Functional Leadership & Team:

• Build, lead, and develop the revenue operations function and its analytics and reporting capability.

• Partner closely with Sales Operations, with clear ownership between strategic revenue operations and day-to-day deal support.

• Connect client-facing and marketing operations so every team works from the same definitions, data, and cadence.

• Partner with Finance on planning, budget, and revenue recognition, and translate strategy into operational initiatives with clear ownership.

What Success Looks Like:

In the first year, success means

• A single, agreed set of revenue definitions and a solution taxonomy in use across the business.

• Forecasting and reporting that leadership trusts, delivered on a predictable cadence.

• A revenue operations function and team established and running.

• A shared operating rhythm across growth, finance, and the business segments.

Education & Experience

Required:

• Proven track record of building or scaling a revenue operations function, not only running an established one.

• 10+ years in Revenue Operations, Sales Operations, or commercial operations, including team leadership.

• Experience in an agency, marketing services, brand experience, or other project-based business. Strongly preferred.

• Advanced proficiency with CRM platforms, with Salesforce required, and experience integrating commercial and finance systems.

• Strong analytical skills and the ability to direct BI and reporting delivery (Power BI, Tableau, Looker, or equivalent).

• A track record of turning complex data into executive-ready narratives and leading cross-functional initiatives end to end.

Preferred:

• Master’s degree preferred, Bachelor's degree from a 4 year accredited institution with relevant experience requiredExperience operating across multiple brands or business units, and within a larger parent company.

• Experience working with or alongside a Sales Operations team.

• Prior experience supporting or reporting to a CGO, CRO, President, or EVP.

• Familiarity with complex CPQ, revenue intelligence, and reporting tooling.

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance

• Tuition Reimbursement

• Paid Parental Leave

• Life, Accident and Disability

• Retirement with Company Match

• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

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