Marketing Portfolio Manager - Digital

Job Description

Portfolio Marketing

• Support execution of the Core PC strategy for optimizing our portfolio of video game listings across Steam, Windows, and Epic, ensuring that each title is consistently and optimally positioned to maximize visibility and sales. Align across First Party

• Analyze and optimize game listings, including metadata, tags, descriptions, definition, procurement and deployment of visual assets, and other content to consistently enhance discoverability and conversion rates.

• Implement A/B testing and other data-driven methods to refine listings for performance, ensuring that each title reaches its full potential on the platform.

• Monitor changes in Steam’s algorithms and flag adjustments needed to keep our games competitive in search rankings and featured placements.

• Market Trend Analysis, Performance Tracking & Reporting:

• Stay abreast of industry trends, emerging genres, and player preferences to help inform portfolio decisions and surface opportunities for new listings.

• Conduct regular market analysis to understand competitor strategies and identify gaps or opportunities in the current portfolio.

• Maintain performance metrics for the portfolio, providing regular reports to the Senior Manager on the success of optimization strategies and overall portfolio health.

• Use data insights to recommend adjustments to the portfolio and to inform future content strategies.

Collaboration And Stakeholder Management

• Work closely with game developers, marketing teams, and external partners to ensure that each listing aligns with broader marketing campaigns and product strategies.

• Support coordination between Core BU and Partnerships teams to help ensure compliance with platform guidelines and identify opportunities for featured placements and promotions.

• Support cross-functional initiatives that drive the overall growth and success of our game listings on Steam

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• Bachelor’s degree in Marketing, Business, Game Development, or a related field.

• 2-3 years of experience in portfolio management, content optimization, or a similar role within the video game industry.

• Working knowledge of the Steam platform, including its features, tools, and community dynamics.

• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.

• Solid project management skills, with the ability to handle multiple projects simultaneously in a fast-paced environment.

• Strong communication and collaboration skills, with experience working across different teams and supporting external partner relationships.

• Passion for video games and a thorough understanding of gamer behavior and preferences.