Senior Product Manager, Marketing Data & Technology

Senior Product Manager, Marketing Data & Technology   Are you looking for a place where you can bring your passion for leading vendor evaluations, platform implementations, and data integration initiatives while establishing the technology foundation that enables personalized customer engagement, marketing effectiveness, and regulatory compliance across the organization? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.   Bring your experience and be empowered to innovate. As a Senior Product Manager, Marketing Data & Technology on the Marketing Automation team, a typical day for you will include: Own the strategy, roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations. Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value. Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams. Define business requirements and oversee third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance. Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions. Bring your skills and be inspired to achieve success. Experience: 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through productio Working fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform Skills: Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences. Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations. Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment. Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problems Education: Bachelor’s degree in a Marketing, Business or a related field Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home. Our office locations are at: 500 E John Carpenter Fwy, Irving, Tx 1010 N University Parks Drive, Waco, Tx Bring your goals and be enabled to reach them. Competitive Pay: Commensurate with experience Schedule: Full-time M-F – 8 AM to 5 PM Benefits: Check out our benefits offerings Neighborly | Benefits Guide Financial Benefits: Equity and annual bonus opportunities Perks: Paid time off, Paid holidays, Recess breaks, wellness programs Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self. Not the right opportunity for you? Share this job with a friend and follow us on LinkedIn for future opportunity updates. Brand: Neighborly - USA Shared Services Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company. Neighborly’s Family of Home Service Brands: Neighborly Aire Serv Dryer Vent Wizard Five Star Painting Glass Doctor HouseMaster Molly Maid Mosquito Joe Mr. Appliance Mr. Electric Mr. Handyman Mr. Rooter Plumbing Portland Glass Precision Door Service Rainbow Restoration Real Property Management ShelfGenie The Grounds Guys Window Genie ProTect Painters