Customer Experience Lead
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At a glance
Job overview
River is hiring a Customer Experience Lead. The Customer Experience Lead will monitor and optimize core health metrics, deploy feedback loops, and conduct root-cause analysis on DSAT trends. This role involves maintaining Customer Journey Maps and Service Blueprints, leading CAPA meetings, and designing proactive failure-recovery scripts. The lead will also conceptualize and pilot high-impact touchpoints, oversee automated communication triggers, and partner with OJT Coaches to integrate customer insights into frontline operations.
Key focus areas include Monitor and optimize core health metrics across all milestones: CSAT, DSAT, NPS, and CES, Deploy low-friction, contextual feedback loops across web, app, showroom, and workshop touchpoints, and Run 5-Why diagnostics on DSAT trends, converting unstructured customer feedback into operational priorities.
Successful candidates bring 5–8 Years Experience In CX Service Design Or Retail Strategy. Important skills include VoC Analytics, Service Design, CAPA Governance, CRM Communication Journeys, Analytical, and Empathetic.
Skills & qualifications
Skills
Qualifications
Full job description
Key Responsibilities
- VoC Analytics & Sentiment Governance (CSAT / DSAT / NPS)
- Metric Ownership: Monitor and optimize core health metrics across all milestones: CSAT, DSAT, NPS, and CES
- Feedback Architecture: Deploy low-friction, contextual feedback loops across web, app, showroom, and workshop touchpoints
- Root-Cause Analysis: Run 5-Why diagnostics on DSAT trends, converting unstructured customer feedback into operational priorities
- Journey Blueprinting & CAPA Governance
- Blueprint Management: Maintain master Customer Journey Maps and Service Blueprints, aligning front-stage retail with back-stage systems (CRM/ERP/Telemetry)
- Cross-Functional CAPA: Lead weekly and event-driven CAPA (Corrective Action) meetings to resolve systemic product and operational failures
- Glitch Protocol Design: Engineering proactive failure-recovery scripts (e.g., app pairing workarounds) to safeguard brand equity during operational glitches
- Strategic Initiatives & Frontline Enablement
- CX Innovation: Conceptualize and pilot high-impact touchpoints (e.g., hospitality delivery rituals, post-purchase onboarding)
- Communication Alignment: Oversee automated triggers (WhatsApp/SMS) to ensure communications feel warm and helpful rather than cold or robotic
- Training Feedback Loop: Partner with OJT Coaches to feed real-time customer insights into daily store huddles and frontline playbooks
Ideal Candidate
- Experience: 5–8 years in CX, Service Design, or Retail Strategy (EV/Automotive, Premium Retail, Consumer Tech)
- Core Skills: Mastery of VoC analytics, Service Blueprinting, CAPA governance, and CRM communication journeys
- Mindset: Highly analytical yet deeply empathetic; able to advocate for the customer while building trust with store operations and engineering teams
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