Director of Product Marketing

Director of Product Marketing New York • San Francisco Hybrid Full-time Help us solve fraud asap with Casap — where we’re building the world's first AI-native disputes automation and fraud prevention platform. Our mission is to create a future where trust is a given and fraud is rare by empowering financial institutions to automate disputes, eliminate first-party fraud, and turn manual back-office workflows into loyalty-building moments for customers and members. We’re a Series A startup founded by product leaders from Robinhood and Chime , and we’ve raised over $30M from Emergence, Lightspeed, Primary Ventures, SoFi, and others. We have incredible product market fit, an exceptionally ambitious and kind culture, and our CEO, Shanthi, was recently named to Inc. Magazine’s 2026 Female Founders 500 . Over the past 12 months we’ve more than 10x’ed revenue and we’re just getting started. Location(s) This is a hybrid role based out of our San Francisco, CA or New York, NY office. Our team works in-office time on Mondays, Wednesdays, and Fridays. About the Role

• As Director of Product Marketing, you'll own how our products are positioned, understood, and sold. Reporting to the Head of Marketing, you'll lead the product marketing function end-to-end — from setting go-to-market strategy to showing up as a real partner to Product, Sales, and Marketing leadership.

• You'll shape the narratives that drive pipeline, lead sales enablement at scale, and help define how Casap shows up in the market. This role is for someone who's done this before — a leader who's equally comfortable in a strategy doc and a sales kickoff, and who knows how to build things that actually move revenue in a fast-moving fintech environment. What You'll Do

• Define and own product positioning, messaging, and storytelling across the full portfolio.

• Lead go-to-market strategy for new products, feature launches, and expansion into new verticals and markets.

• Work closely with Sales leadership to build enablement programs that actually help reps win — pitch frameworks, competitive intel, objection handling, and proof points.

• Own interactive demo strategy, making sure demos are doing real work in the sales cycle

• Build the infrastructure behind sales enablement — playbooks, training programs, and content systems — that improve win rates and shorten deal cycles.

• Make sure product messaging feeds into organic search strategy, and lead GEO content development so Casap shows up where buyers are actually looking, including AI-generated answers.

• Lead competitive, market, and customer intelligence efforts that inform both positioning and product direction.

• Drive launch planning across Product, Marketing, and Revenue so launches are coordinated and land with impact.

• Hire and develop product marketing talent as the team scales. What You’ve Done

• 7+ years in product or product marketing — ideally in B2B fintech, SaaS, or a data-driven tech company.

• A real track record of owning GTM strategy and connecting it to revenue outcomes, not just supporting someone else's.

• Deep familiarity with solution and value-based selling, and the ability to shape how Sales teams position and close.

• Strong background in financial services, payments, lending, or fraud technologies strongly preferred.

• Experience building and scaling sales enablement programs and infrastructure, not just individual assets.

• Demonstrated ability to lead cross-functional initiatives at the leadership level and influence without direct authority.

• Experience managing or mentoring team members; ability to build and grow a high-performing PMM function.

• Familiarity with AI tools and a clear point of view on how they should be applied to marketing workflows and content at scale.

• Exceptional communication and storytelling skills, able to translate complex product capabilities into narratives that resonate with buyers, executives, and internal stakeholders. Nice to Have

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus. Compensation The base pay range for this role is $180,000 – $240,000 per year. Casap's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as bonuses and commission plans for applicable roles. The listed US-based compensation range is a guideline and may be modified. Final compensation will vary based on market conditions, geographic location, and candidate qualifications, including relevant knowledge, skills, and experience assessed during the interview process.

• 📈 Start-up equity

• 🦷 Full health, vision & dental coverage

• 🩺 One Medical membership

• 🍽️ Stocked kitchens + weekly lunches

• 🚍 Commuter benefit

• 🚠 Team building events & happy hours

• 🌴 Flexible PTO

• 💻 Apple equipment + annual home office budget Casap is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. Casap is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Ready to apply? Powered by First name * Last name * Email * LinkedIn URL * Phone number * Location * Resume * Click to upload or drag and drop here How did you first hear about this position at Casap? * What motivated you to apply to Casap? * Please include push and pull factors. What is your desired compensation? * Where will you work from? * Our roles are based out of our San Francisco and New York offices and follow a hybrid in-office schedule (m/w/f). We offer relocation assistance. Our revenue roles are fully remote. San Francisco New York Remote (Revenue) Other Link to website, portfolio, code repository, etc. Please include passcode if needed. Are you legally authorized to work in the United States? * Yes No Will you now or in the future require Casap to commence or sponsor an immigration or work permit case in order to employ you in the country you plan to live and work in (for example, an H-1B or other employment-based work permit sponsorship)? * We offer work visa sponsorship for qualified candidates subject to role eligibility. Yes No Privacy notice acknowledgment * By continuing, you acknowledge the following: Casap will collect and use the personal data you provide to us as an applicant for recruitment-related reasons. For a full description of how this information will be used, shared and protected, and an explanation of the rights that you have in relation to this information, please see the Casap's Privacy Policy (https://www.casaphq.com/privacy-policy). In addition, you understand that your personal information will be transferred to Casap non-EEA entities as necessary for the purposes of considering your application for a role. Continue DO NOT Continue By applying you agree to Gem's terms and privacy policy . Save your info to apply to other roles faster & help employers reach you. Req ID: MKTG-2