User Acquisition
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At a glance
Requirements
Credentials this posting asks for.
Job overview
Playtika is hiring an User Acquisition. Playtika seeks a User Acquisition professional to create and execute paid media strategies, manage large budgets, collaborate with creative, product and community teams, and analyze marketing data to drive growth for its mobile games.
Key focus areas include Create and implement a comprehensive paid media strategy for UA activities., Stay updated on marketing trends and refine messaging using data insights., and Plan and oversee high marketing budgets, set up and optimize paid campaigns across platforms..
Successful candidates bring 2+ Years User Acquisition Manager/Media Buyer Experience and Fluent English. Important skills include Paid Media Strategy, Marketing Trends, Marketing Messaging, Budget Management, Campaign Optimization, and KPI Management. Preferred (not required): Gaming Industry Knowledge and Marketing Knowledge.
Skills & qualifications
Skills
Qualifications
Full job description
Ambition Needs a Place to Grow.
At Playtika, we create mobile games enjoyed by millions worldwide.
Combining the scale of a public company (NASDAQ: PLTK) with the speed and ownership of a startup, we are a global leader where innovation, data, and creativity shape the future of entertainment.
Here, your ideas matter, your decisions impact products, and your growth is supported across global studios.
Bring your hunger where it belongs: at the front of the pack.
Responsibilities:
- Create and implement a comprehensive paid media strategy for UA activities.
- Stay updated on marketing trends and best practices, while combining the latest insights and data, continually refining our marketing messaging.
- Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
- Work with creative teams to create visually appealing assets.
- Collaborate with product teams, community managers and other studio departments.
- Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
- Develop an efficient growth process, including new partner onboarding and ongoing relationships.
- Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
Requirements:
- 2+ years of experience as a User Acquisition Manager/Media Buyer.
- Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Experience working with Appsflyer / other MMPs.
- Great communication and collaboration skills.
- Proficient with Excel - a must.
- Bachelor’s degree in Industrial Engineering, Statistics, Mathematics, or a related field – an advantage.
- Fluent English.
Subject to applicable laws, we may use artificial intelligence (AI) tools to assist our recruitment teams in the hiring process, including drafting job descriptions, communication, response to applications, assessments and tests, as further described in our Candidates Privacy Notice.
By applying to this job, you acknowledge that you have read and understood our Candidates Privacy Notice, including with respect to the use of AI tools, and consent to the processing of your information as described therein.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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